Hallmark Media Adds VideoAmp as a Currency for Transacting Advanced Audience and Demo Guarantees
With this decision, Hallmark Media can leverage VideoAmp’s advanced currency solution to maximize the yield of its inventory and allow agencies and brands to transact on the most relevant consumers that are most valuable in driving business outcomes across screens.
“We’re proud to work with VideoAmp to provide their advanced measurement to our clients and further solidify our commitment to advanced advertising solutions,” said Casey Gould, SVP, Ad Sales and Advanced Advertising, Hallmark Media. “As we head into the launch of our highly anticipated holiday season, this partnership will offer our advertisers new, rewarding data findings that showcase the value of advertising within our unique brand of feel-good content and reinforce our presence as a leading destination in the cable landscape.”
As the advertising industry accelerates towards a more data-driven approach for optimizing, measuring and guaranteeing campaign performance, Hallmark Media’s adoption of VideoAmp’s currency solution enables clients to tap into advanced audiences that go beyond age and gender demos, with greater precision, potentially resulting in more effective campaigns and higher ROI when advertising on Hallmark Media properties.
According to VideoAmp data, Hallmark Channel solidifies its position as the leading entertainment destination during the holiday season, and a top destination year-round, for advertisers leveraging advanced audiences. VideoAmp also shows Hallmark Channel ranking #1 in Q4’221 for households 18+, People 18-49, People 25-54, Females 18-49, and Females 25-54.
“We are thrilled to be working with Hallmark Media and to provide them with our advanced currency solution,” said Ross McCray, Founder and CEO of VideoAmp. “Our solution will enable Hallmark Media to further maximize the value of their inventory while providing their own clients with the insights and opportunities to optimize that benefit their bottom lines most effectively.”
By selecting VideoAmp as an advanced currency, Hallmark Media is joining a growing list of major publishers and longtail networks that are leveraging the company’s advanced currency solution to optimize their advertising strategies and maximize ROI. The collaboration between Hallmark Media and VideoAmp is a significant step forward for the advertising industry, and expected to have a major impact on the way that advertisers target and engage with their audiences.