M+E Connections

Terminator or Saviour? AI Impact Discussed at ITS Localisation

At the 29th February ITS Localisation event in London, a pair of UK experts will tackle one of the most crucial topics in the localisation industry today: the impact of AI.

“Will Generative AI be a Terminator or a Saviour?” will hear from those who are grappling with our new AI reality. How will generative AI impact the localisation industry and what do we need to think about when utilising these technologies? What are the benefits, the potential pitfalls and the security implications that we need to be thinking about? Speakers will take a look at the not inconsiderable ethical concerns that need to be faced.

Matthew Blakemore, creative sector advisory group representative for Innovate UK Bridge AI Programme, and Dr. Hayleigh Bosher, associate dean and expert in intellectual property law at Brunel University London, will discuss.

ITS Localisation is the media and entertainment industry’s premiere localisation event, bringing together the industry’s top language service providers, content creators, artificial intelligence and machine learning companies, and network executives, to talk about the challenges facing media and entertainment, and share the latest solutions to meet them.

Attendees will hear from expert panellists and presenters who will be discussing the industry landscape following a tumultuous period, how artificial intelligence, voice technologies and machine learning are playing an ever more important role, and how the adoption of smart, targeted cloud-based solutions can help achieve greater workflow efficiencies.

ITS Localisation is presented by MESA in association with the Content Localisation Council and Smart Content Council, and sponsored by Dubformer, Iyuno, AppTek, EIDR, Blu Digital Group, OOONA and Papercup.

For sponsorship opportunities, contact [email protected].