Interactive

 

With Snapchat’s New 5-Minute Shows, it’s Starting to Look a lot Like a TV Network (Quartz)

Snapchat, built on vanishing texts and selfies of people wearing floppy dog ears, has added TV-quality video to its roster. It’s part of a plan to balance the user-generated cont... More

The Battle Between Google Home and Amazon’s Alexa Just Got Real (ARC)

Google Home may have been playing catch-up to the Amazon Echo, but the gap is closing. At Google’s I/0 2017 developer conference in Mountain View, the company announced that its ... More

Republican-Backed Privacy Bill to Protect Restrictions on Sharing Browser History (AdAge)

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Goog... More

VR: Now Starring Hollywood Actors Under Your Control (CNET)

For a virtual reality experience that probes a fractured mind, "Broken Night" does a good job putting tricky pieces together. The experience, showcased Saturday at the Cannes film ... More

How 20th Century Fox Marketed ‘Alien: Covenant’ with Personalized and Branded Content (The Drum)

If you’ve been online or watched a TV in the last few months, chances are you’ve seen an ad for the Ridley Scott-directed sci-fi movie Alien: Covenant. Twentieth Century Fox ho... More

Snap Unveils New Camera Ads Trying to Stay Ahead of Facebook (Bloomberg)

On May 15, Snapchat began rolling out a slate of promotional Lenses that superimpose corporate logos, as well as silly tacos, on buildings, horizon lines, and other elements of a ... More

How Streaming Changed the Gaming Ecosystem (The Ringer)

Video game streaming has really taken off only in the past few years as various consumer-grade technical innovations have caught up with one another. Home recording equipment is ch... More

Amazon Hints at Plans to Build Apps for Augmented Reality Headsets (Variety)

Amazon Studios has plans to build apps for augmented and mixed reality headsets, if a recent job offer is any indication. The unit’s still-unannounced plans to produce and distri... More

Snapchat is Rolling Out On-Demand TV Shows (TNW)

Snapchat is partnering with television companies to create special shows for its millennial audience — meaning you’ll see TV-like episodes flooding your Stories by the end of t... More

Netflix Shows How to Win the Piracy Wars (New York Post)

Netflix content has been pirated since it began producing its own shows, yet that’s never left a mark. It has the resources for legal fights, but really, who wants to go through ... More

Evolution Digital Deploys eVUE-TV with Seven Additional NCTC Member Operators (SSN)

Evolution Digital announced the deployment of its fully-managed eVUE-TV IP Video on Demand Solution with seven additional member operators in the National Cable Television Cooperat... More

Why the iPad is Still Important to Apple’s Future (Fast Company)

Apple’s refresh of its iPad line is about more than just demonstrating the company’s faith in the product—it’s also about the company trying to crack the enterprise market.... More

Adobe Research Demos New App that May One Day Allow You to Take Better Selfies (TechCrunch)

Adobe has a tendency to show early demos of the technologies it’s working on but isn’t quite ready to launch publicly. The latest of these is a selfie app from Adobe Research t... More

Is the Time Finally Right for Wearable Tech? (Barron’s)

After a slow start, the timing might finally be right for wearables -- at least a certain kind. More traditional watch companies are coming around to smartwatches -- and consume... More

The Race for Video Scale Comes at a Steep Cost to Quality (Digiday)

Many publishers are turning to video to make up for the cratering display advertising market. The challenge is how publishers with limited resources drastically increase video o... More

Mobile Game Spend Will Double to $105 Billion by 2021 (GamesIndustry)

Consumer spend on mobile games will surpass $100 billion in 2021, according to projections released by App Annie, representing the significant majority of total spending on mobile ... More

MTV Launches ‘My Super Sweet 16’ Casting Call on Musical.ly (THR)

MTV is reviving mid-2000s hit My Super Sweet 16 with the help of a modern day social network. The cable net has partnered with Musical.ly, an app for creating and sharing short, lo... More

Can Netflix Shows Ever Really Fail? (GQ)

When it comes to TV or movies, we usually have a pretty good idea of how to tell whether or not something is a success or a failure. If you want to know if something's successful, ... More

Facebook Debuts Stories on its Main App, Taking Aim Again at Snapchat (Forbes)

Facebook launched a new Stories feature in its flagship app, after earlier debuting a version of Stories in Instagram, WhatsApp and Messenger. The feature allows users to posts pho... More

Report: Online Reviews Impact Purchasing Decisions for Over 93% of Consumers (The Drum)

With 60% of consumers looking at online reviews at least weekly, a recent survey suggests that 93% say online reviews do impact their purchasing decisions. The way consumer engagem... More

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