Smart Screen News Headlines

 

How Lucrative are Second Screen Companion Apps for TV Broadcasters? (The Guardian)

A number of surveys point to rising usage of second screen devices while watching TV. According to audience measurement firm Nielsen in the US nearly 85% of tablet/smartphone users... More

USA’s ‘Graceland Undercover’ Gives Second Screen a Starring Role (Mashable)

When the hot new show Graceland debuts on USA Network June 6, the action won't be confined to the TV screen. It will launch alongside new second screen initiative. Dubbed Graceland... More

The CW Network Launches Xbox Live App (The 2nd Screen)

At the end of April, The CW became the most recent network to launch an app for the Xbox Live platform. They join a rather limited club with only a handful of other networks like H... More

Second-Screen Super Bowl (Adweek)

As Americans continue to watch more TV on screens other than their televisions, Verizon Wireless has signed a multi-year $1 billion contract to expand its service giving customers ... More

Using the Second Screen to Drive Customer Engagement (Direct Marketing News)

An April report from The NPD Group stated that 87% of people in the United States use at least one second-screen device while watching TV. Broadcasters have leveraged this trend to... More

‘True Blood’ Cast Members to Participate in Live Social Media Event June 16 (Zap2It)

Truebies will get their blood pumping when 13 cast members from the hit series True Blood kick off the new season with HBO’s first-ever live broadcast from the set of Fangtasia.�... More

Channel 4 Set To Take Over The Second Screen In The UK (Forbes)

Rather than sort out a mobile application for a single program, UK broadcaster Channel 4 has announced a second screen application for the entire output of the channel. Called 4Now... More

Zeebox Introduces TV Rooms (The Next Web)

Zeebox 3.0 has just landed in the App store, introducing a neat new TV Rooms feature that lets users converse and network around their favorite shows. While Zeebox is typically use... More

Rovi Debuts Entertainment Analytics, Big Data for Multiscreen (Streaming Media)

In April, digital entertainment company Rovi acquired IntegralReach, which specializes in offering big data analytics for fragmented media delivery. Wasting no time, Rovi today ann... More

Telescope Engages Former BBC Digital Veteran Andrew Jackson to Head U.K. Expansion (fortmilltimes.com)

Telescope, the market leader in audience participation, consumer engagement, and mobile technology for live television, today announces the launch of their UK business and appointm... More

Veveo Extends ‘Conversational’ Search to Third-Party Platforms (Multichannel News)

Veveo is pitching the pay TV industry on a platform that doesn’t just let consumers command and control the video experience by uttering commands. Its next-gen system is also des... More

Red Arrow and Screenz Sign Second Screen Deal (App Market)

Production company Red Arrow International and Israeli-based Second Screen company Screenz, have signed a multi-year cooperation deal where Red Arrow International will represent ... More

Second Screen Needs Simplicity To Survive (The Guardian)

Opinion: The emergence of social entertainment presents new challenges for broadcasters and advertisers who can no longer secure 100% of a TV viewer's attention. According to a Del... More

Top 5 ‘Second Screen’ TV Apps (MediaShift)

You just finished “Deadwood” or another buzzy, binge-worthy show, after all your friends told you that you had to watch it. That Timothy Olyphant sure is great. What else has... More

AMC Brings The Killing to Second Screen (WorldScreen)

AMC has launched The Killing: Story Sync, a second-screen experience tied to the third season of the drama The Killing, which launched on the network last night. AMC previously en... More

A Mad Men Nightmare: The “Second Screen” (Salon)

“Viggle Boy” has been watching a lot of “The Ellen DeGeneres Show” lately. Ever since the beginning of May, when DeGeneres announced her program would be giving away $100,0... More

Second Screen Usage During Commercials Highlights Social Media’s Potential (Techi)

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom,... More

New Wizards vs Aliens App Offers the First Synchronized Second Screen Experience for a Kids’ TV Show in the U.S. (MarketWired)

FremantleMedia Kids & Family Entertainment and Magic Ruby, the leading provider of technology and apps for the second screen, today announced the upcoming launch of Wizards vs Alie... More

Dish Expands Second Screen App Portfolio (TWICE)

Dish unveiled Wednesday what it is calling the industry’s first set-top app that delivers on-screen social content relevant to a show or channel a viewer is watching. The app, c... More

Music Discovery App Shazam Launches for Windows Phone 8 (CNET)

Windows Phone 8 users can now add more music to their lives, courtesy of Shazam. Officially unveiled Thursday in the Windows Phone store, the Shazam app works its musical magic by ... More

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