Smart Screen News Headlines

 

Facebook Looks to Become a Second Screen for Television, But It’s Not There Yet (The Verge)

Dan Rose, VP of partnerships for Facebook, believes that Facebook can catch up to Twitter as a second-screen experience for television — but the company has a long way to go befo... More

Second-Screen Marketing Case Studies (The Guardian)

Investment from major media buyers, advertisers and brands in the internet-connected TV space has so far focused on the second screen, rather than connected TV, as the consumer sca... More

Second Screen is Not a Bolt-On (Screach Blog)

Second screen is big news at the moment. It’s been listed as a trend to look out for in 2013, and a number of big brands are launching into the fray. We asked our head of strateg... More

Prepare for Second Screen Takeoff: How Massive Interactive Redefines In-Flight Entertainment (Lost Remote)

Chances are, if you’ve enjoyed you in-flight experience of late it had something to do with Massive Interactive. The company provides the in-flight entertainment systems for Virg... More

Millennial Media Breaks Down the Second Screen Super Bowl (Marketing Pilgrim)

This year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.... More

Sky Launches Free Second-Screen Voting for Got To Dance Finals (The Drum)

Sky is introducing free, second-screen voting for live entertainment show Got To Dance. The pay TV operator is using Monterosa Productions’ LViS Studio platform to create second-... More

BII REPORT: Why The “Second Screen” Industry is Set to Explode (Business Insider)

Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile ap... More

GetGlue Rolls Out a Rebuilt iPhone App to Encourage More TV Conversations (Lost Remote)

Last year GetGlue launched a new iPad app and website with a social program guide, activity feeds and community features. Today, they’ve bought that functionality to the iPhone. ... More

DreamWorks CEO Katzenberg Sees Big Profit in Small Screens (CNET)

Consumers will eventually pay less for entertainment streamed to smaller devices, with studios and distributors basing prices on the size of the destination device, movie mogul Jef... More

Mobile is No Longer the Second Screen (Fierce Mobile Content)

Another Super Bowl Sunday has come and gone, and in addition to the Baltimore Ravens, this year's winners include halftime headliner Beyoncé, commercial fan-favorite Budweiser and... More

The Twitter Revolution Will Be Televised (Brand-e.biz)

Twitter is acquiring social TV analytics firm Bluefin Labs – but why is it interested in bringing the big data company onboard? Well, close to two thirds of UK Twitter users use ... More

Virgin Produced Hits Road with Mobile App (Variety)

Already airborne with an inflight entertainment channel, Virgin Produced is taking its programming on the road through mobile devices. Richard Branson's production shingle has deve... More

BBC Launch Top Gear Bingo! Second Screen App For Non-UK Viewers (HDTV Test)

The BBC achieved another landmark first with the launch of a new second-screen Top Gear app for BBC Worldwide viewers when the new series of the show kicked off this month. Called ... More

Twitter Makes Big Acquisition, Buys Social TV Analytics Company Bluefin Labs (Business Insider)

Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say. Although we don't know the exact acquisition price, we were told this is Twi... More

Can The Second Screen Save Us from The New Tedium of Super Bowl Ads? (Media Post)

Among the many Super Bowl commercials with second-screen tie-ins this year, my hat is off to Coca-Cola for its Coke Chase sequence. Much like last year’s use of Polar Bears acros... More

TWC Tips Off Multi-Screen Access to TWC SportsNet, TWC Deportes (CED Magazine)

Authenticated subscribers of Time Warner Cable and DirecTV can now catch all of the Los Angeles Lakers games on their iOS devices, home computers, and Android tablets and phones. T... More

Sundance Channel Gets Social with New Apps (Lost Remote)

Sundance Channel is planning a fun social push tied to some of the network’s original programs. Not content to simply create a generic second-screen experience, the AMC Networks-... More

Brazil: The Social Media Capital of the Universe (Wall Street Journal)

When Barbosa family members botched their cover of an old Brazilian gospel song last year on a family video, they thought it was pretty funny—funny enough to upload to YouTube. B... More

Aggregating Social Key to Second Screen Experiences (Cable Fax)

There is no shortage of second screen applications consumers can access while watching television—and the landscape is likely to become even more cluttered with start-ups. Indeed... More

Mobile Advertising: How Can Advertisers Capitalise On the Second Screen? (The Drum)

In the first of a series on mobile advertising as part of The Drum's Mobile supplement, here we take a look at the trend of dual screening and its impact on mobile advertising. Wit... More

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