All posts by Jeff Hyatt

You might think that, as we’re able to collect more and more data, we’d also be able process in tandem. However, in practice, this is not the case. Yes, organisations are amass... More

Much like Instagram with sponsored posts, brands can use data and music DNA to drive engagement strategies that strengthen awareness and loyalty. Combining this with a proper distr... More

Mobile search is only the tip of the iceberg when it comes to geotemporal data sets that can help advertisers better understand consumer behavior. Passive sources of geotemporal da... More

Wearable devices are undoubtedly a key new technology. By 2018, wearable shipments are expected to jump to 112 million units, more than five times last year's figure, according to ... More

Havas and Universal Music are launching the Global Music Data Alliance, a partnership both companies hope will create new revenue streams by mining the data provided by consumer be... More

By Chris Tribbey When CBS debuted its digital subscription service CBS All Access in mid-October, the news came at the same time HBO announced a similar offering that same week (w... More

As the graph market matures, [Emil] Eifrem thinks data professionals won’t pigeonhole graphs as “just for social” use cases. Because graphs are so adept at showing recommenda... More

By Chris Tribbey Early on in 2014 a second screen theme became apparent: if you’re broadcasting a major sporting event, laptops, smartphones and tablets are not only part of the... More

By Chris Tribbey As a holiday gift to MESA members, NSS Labs' is offering its report on Total Cost of Ownership (TCO) for intrusion prevention systems (IPS) at no charge. In it... More

Logi Analytics, the analytics everywhere company, today announced its partnership with Teradata Corporation, the big data analytics and marketing applications company, allowing Log... More

On web browsers, DRM plugins are being phased out. All browser vendors are moving to embed a specific DRM for each of their platforms. Things are going to become more complex and f... More

The second screen will be the ultimate destination in today’s smart entertainment supply chain. By completing this connection, content creators and owners will have a real-time f... More

In the study, participants were asked to select three of their “organization’s largest/most significant current or near-future IT investments” from a list of 47 technologies.... More

Big data presents the challenge of managing massive amounts of information. However, the increase in data is only half the story. Metadata, which in the past was limited to names a... More

Is it really fair to say there is no business value in publicly releasing viewership numbers on SVOD services? Last month it was revealed that Nielsen will start measuring SVOD vie... More

British data-tech company Rosslyn Analytics reveals its predictions for 2015: Next year, London will be recognised by venture capitalists and other experts as the world’s capital... More

The rise of mobile is delivering another form of expressed data, bringing location to the forefront and tracking personal media consumption as people watch TV and video on mobile d... More

Big data analytics is becoming an increasingly important sector for all enterprises (and the biggest enterprises of all for big data are surely telcos). Companies therefore need to... More

Companies are going to rely on massive numbers of analytics related to sales, purchase history, search activity, site interactions and more. Linking data together and leveraging a ... More