All posts by MESA News

TV advertising remains healthy, but platform operators want a bigger slice of the pie. Next year, some will introduce targeted advertising to their set top boxes, promising greater... More

Nintendo says it wants to make the Wii U appealing to committed gamers as well as a more casual crowd...... More

BitTorrent, the start-up behind the popular peer-to-peer file-sharing system of the same name, has an unusual resolution for 2013: to align itself with the entertainment industry a... More

Microsoft Corp. will release the next version of its Xbox video-game machine, the top-selling console, in time for the holidays next year, according to people familiar with the com... More

Industry veteran says digital revolution won't eliminate established roles, notes that many designers "give short shrift" to marketing...  ... More

Advertisers have been so fervently waiting for the so-called year of mobile that it’s no surprise some have taken to openly griping about mobile’s advertising limitations. Some... More

The Center for Copyright Information -- a venture between ISPs, music labels, and film studios to crackdown on illegal downloads -- says Hurricane Sandy delayed this month's kick o... More

Reed Hastings has a dream. Actually, it’s more of an obsession. The Netflix CEO wants his streaming video service to become the next HBO, but without the hassle of a cable subscr... More

With each second-screen application, Warner Bros. just keeps adding more and more. The studio did its first second-screen application earlier this year with Happy Feet Two, and its... More

Cinematic storytelling moved beyond the bigscreen long ago. Studios learned that back- and side-stories could be told in one-off books or other media to extend the life of a film o... More

Marketers and advertisers need to shift focus radically to accommodate the reality that consumers’ attention is becoming increasingly fragmented and a proliferation of sources of... More

While users certainly have their phones and tablets turned on as they watch TV, there hasn't been a killer second-screen app to gather them all. There are some good contenders, how... More

TMS, the leading provider of entertainment metadata, has just launched OnConnect Managed Services, a new "Data as a Service" platform offering a powerful set of application program... More

Music subscription service Rdio released updated iOS and Android apps Tuesday that come with a complete UI revamp, making the apps look much more like the service’s website. The ... More

On Tuesday, mPortal, creator of connected experiences among mobile and tablet devices launched another second screen app called ScreenBee. Billed as an interactive second screen co... More

When Nielsen bought SocialGuide a few weeks ago, it left little doubt that Social TV metrics have become an important tool for networks to assess their shows’ impact. But is the ... More

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extre... More

Sony Electronics Nov. 29 unveiled a Blu-ray Disc video player pre-loaded with movies enabling consumers to watch 4K resolution content on compatible televisions in the home...... More

Big news for Web publishers whose users are increasingly visiting them on their phones: They’re going to start getting credit for those eyeballs, via a new scoring system from co... More