Media Solutions Lead, Media Advisory
Chip Plesnarski is the Media Solutions Lead for SoftServe’s Media Advisory Practice and interacts with many of the leading media companies to ideate and define technical solutions that will build their audiences and optimize their operations. This includes proving out next-gen technology to grow their brands and supporting all distribution efforts that deliver content to screens, measure and monetize.
Chip has served in multiple roles in the media industry from hands on development of consumer facing products to strategic program management to multi-faceted entrepreneurial engagements. He has meaningful experience in everything from digital to linear to enterprise.
Entering the media industry prior to the aggressive push to digital and over-the-top models allowed Chip to develop a deep understanding of our linear roots; and then contributing to the evolution and disruption that’s occurred over the last decade has created a unique and valuable perspective for him. Chip has been a key contributor to projects for brands such as TBS, TNT, Cartoon Network, Adult Swim, NASCAR, NBA, NCAA, NFLPA, and Broadway.
Chip actively participates in many of the key conferences advocating both technology and media. A enthusiastic networker, he is also keen on learning more about key initiatives in the industry as well as new technology that can empower our efforts.