At the 15 September ITS: Automation event, being held during IBC at the W Amsterdam, Eluvio CEO and founder Michelle Munson will tackle one of the bigger industry stories of 2023: the explosive growth of free-and-ad-supported content channels (FAST).

Her presentation — “Automated Distribution for FAST Channels and Live Video” — will examine how content publishers are searching for ways to rise above the “noise floor” of traditional ad insertion with superior engagement and returns, and to find the way out from under the expensive and complex pipelines of media clouds and content distribution networks (CDNs) that have trapped the industry for the last decade or more.
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The 15 September ITS: Automation event being held during IBC at the W Amsterdam will see a host of discussions covering the role of automation in media and entertainment today, including its impact on one of the big surprises from the 2022 IBC Show: the Cloud Localization Blueprint (CLB).

In the discussion “Cloud Localization Blueprint II (What’s Next?)” Caroline Baines, senior director of MESA’s Content Localisation Council, and Mary Yurkovic, director of MESA’s Smart Content Council, examine the next phase of Fabric’s Cloud Localisation Blueprint, which was featured as an accelerator project at last year’s IBC. Now, in collaboration with MESA and the Content Localisation Council, new participants are coming together with the same objective of creating stable workflows with a cloud-based solution.
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At the 15 September ITS: Automation event being held during IBC at the W Amsterdam, Will Kreth, CEO of talent ID registry specialist Human & Digital (HAND) will deliver the presentation “Identity Forces: The Future of Talent Identity Provenance Automation.”

Systemic change is once again impacting the media and entertainment business and existential questions are on the table. With the strike voicing concerns about the rise of generative AI and deep fake technology, the autonomy and value of talent’s identity essence is on everyone’s radar (their name, image, likeness).
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In a year shaped by the emergence of ChatGPT and other large language models, with a $25 billion investment in the technology signaling a new gold rush, it’s fitting that the opening keynote at the 15 September ITS: Automation event (being held during IBC at the W Amsterdam) is Konstantin Dranch.

The founder of Custom Machine Translation (Custom.MT), an AI and machine learning operations agency, will walk attendees of the event through recent localisation triumphs and mistakes with models, and see if there is a better way to apply them in media workflows.
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During the IBC event in Amsterdam, media and entertainment attendees interested in the impacts of automation on the industry have the perfect half-day event in store: the 15 September ITS: Automation!, being held at the W Amsterdam. This inaugural event, produced by MESA and sponsored by Amazon Studios Technology, Fabric and EIDR, will run from 3-6 p.m. and examines the role automation is playing in workflows, metadata, cloud operations, and even how we license, track, and monetise our talent.

Here’s a look at what attendees can expect:
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The who’s who of media and entertainment have banded together to tackle one of the industry’s most difficult challenges: the consistent, efficient management and delivery of accurate metadata for content.

Media and entertainment catalogue management firm Fabric is collaborating with IMDb, FOX Entertainment, Paramount, ITV, EIDR and Xperi to solve this problem at IBC 2023 with the unveiling of the Authenticated Data Specification (ADS) Accelerator Project.

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