Founder & Chief Executive Officer,
After 19 years as Head of Research at premier global talent and literary agency UTA, David Herrin created The Quorum in January 2021.The Quorum takes a data-driven panel approach to understanding the complex marketing and distribution issues facing the film business in the face of closed theaters and an increasing number of new streaming platforms.
Prior to that, Herrin oversaw agency research activity on behalf of more than 300 agents representing a globally recognized roster of film and television stars, screenwriters, directors, producers, broadcast news talent, recording artists, digital online artists and Fortune 500 companies. Herrin was a member of the UTA IQ leadership team managing a staff of 16, providing the agency with motion picture industry trends and forecasting; box office, studio tracking & release date analysis; television ratings analysis; seasonal trends in the network, premium, basic cable, OTT and syndication areas; as well as primary research. Herrin also created and developed PreAct, the social media-based long-lead tracking tool marketed by Comscore and used by major Hollywood studios to measure the health of their movie marketing campaigns.
Raised in Philadelphia, Herrin graduated in 1994 from University of Pennsylvania where he earned a Bachelor of Arts degree in History. After graduation, he ran the intern program at the non-profit Greater Philadelphia Film Office. In 2001, Herrin graduated from Villanova University where he earned a M.B.A. with a concentration in Statistics.
Herrin joined the Agent Training Program at UTA in 2002. In 2004, Herrin shifted career paths to pursue his true passion and formed the agency’s Research Department, renamed UTA IQ in 2018.
Herrin has been a frequent industry panelist (CES, SXSW) and an adjunct professor at USC. Outside his professional work, Herrin is passionate about baseball and has been studying needlepoint for several years.