M+E Daily

Billed as the event “Where Content Comes to Life,” and as a forum where attendees can “revel in the art of storytelling,” NAB is a great opportunity to explore with Technicolor the changing tide of how consumers are interacting with content. Virtual reality (VR), augmented reality (AR), and other immersive experiences are giving rise to an entirely new art form, one that is re-writing the rules of engagement between audiences and the content they love.

At NAB 2017, you’ll have a dozen opportunities to hear Technicolor’s Thought Leaders and Subject Matter Experts discuss how Technicolor is pushing the boundaries of immersive experiences.

Sunday, April 23rd

9:15am -10:15am Technicolor Color Scientist Josh Pines on Is Cinephilia dead or is it just expanding?

2:25pm – 3:25pm Nick Mitchell &Lionel Oisel on How you get Inside It: AR/VR/AI and Deep Learning – The Immersive New Media Landscape and the Solutions Needed to Get us There

Monday, April 24th

11:00am – 11:30am Technicolor’s Mark Turner in the VR PAVILION on Pushing Storytelling to the Next Level: How

Content Can Drive Adoption

1:00pm – 2:00pm Technicolor Colorist Michael Hatzer on the Ghost in the Shell panel

1:00pm – 1:30pm The head of the Technicolor Experience Center, Marcie Jastrow, participating at NAB Show Live – The State of the Industry: VR Technology

2:00pm – 2:30pm a fireside chat with Marcie Jastrow in the VR PAVILION Frictionless Adoption: Removing Barriers to Creating, Distributing and Experiencing Immersive Content

4:30pm – 5:05pm Marcie Jastrow participating in the Making Virtual Reality a Reality

Tuesday, April 25th

11:00am – 11:30am Nicolas Mollet & Gael Seydoux in the VR PAVILION Exploring the Unknown: Findings from Research and Innovation

11:30am – 12:00pm Josh Limor presents: Helping Cable Operator’s Deliver HDR to the Home

1:00pm – 1:30pm MPC’s Tim Dillon participating at NAB Show Live – VR Post Production Workflow from Stitching to VFX

2:00pm – 2:30pm A fireside chat with MPC’s Tim Dillon in the VR PAVILION The New Canvas: How Emerging Technology is Changing the Way Stories are Told

2:45pm – 3:30pm Technicolor’s Bob Eicholz, CTO of Production Services participates in A Walk in the Clouds

And for those who get to check out our private booth, see how content and the home experience collide!  We will have some of the latest immersive experiences powered by our access devices and technologies to bring VR, AR, MR and HDR experiences to the home:

Wonder Buffalo – Technicolor partnered with the Entertainment Technology Center at USC to facilitate post, sound, and animation on this live-action coming of age story that uses a VR experience to educate.

The Raid – Join Special Forces soldiers on an intense mission in this VR adaption of 24: Legacy; Technicolor brand The Mill partnered with Fox to provide stunning VFX, design, and color services.

Buster’s Garden – Interact with the photo-real creatures in this groundbreaking VR experience from Technicolor brand MPC, winners of the 2017 Oscar for “Best Visual Effects” on Disney’s The Jungle Book.