M+E Connections
RSG Media Launches New Branding, Web Site
Story Highlights
Media tech firm RSG Media has launched a redesigned web site — RSGMedia.com — along with new logos and product names, in a rebranding effort aimed at better showcasing the company’s offerings in the media and entertainment space.
In order to better communicate its go-to-market strategy, the company has organized itself into three lines of business (collectively known as “One RSG”), including: RSG Rights, for enterprise rights management; RSG Audience, for insights, forecasting, and optimization; and RSG Advertising, for ad tech.
“RSG Media has a truly unique value proposition,“ said Michael Gross, RSG Media’s chief revenue officer. “Media and entertainment is going through disruption right now. RSG Media is helping to navigate that change by bringing new tech and data science to the table. Our stack blends rights management, audience A.I., and ad revenue optimization across platforms. We felt our that our business structure, branding and messaging should fully reflect that.”
The new branding and site includes a newly published mission statement, and offers a look at the unique set of talent the company retains, including industry thought leaders, technology experts, data scientists, A.I. and optimization engineers, business and legal experts, and UX designers.
“RSG Media has evolved significantly in the last few years,” said RSG Media CEO Mukesh Sehgal. “We felt we needed to take stock of our growth and mission statement, and really level set our messaging to best connect with our customers. We are thrilled to take our company to the next level with clear purpose.”
