Discovery

 

With 200M Daily Users, Giphy to Test Sponsored GIFs (TechCrunch)

Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs... More

Google Changes Way Torrent Sites Appear in Search (TVB Europe)

Google has changed the way torrent sites such as The Pirate Bay appear in its search results. Until recently, users searching for phrases like ‘best torrent sites’ or ‘tor... More

The Newest Place to Premiere Shows: Amazon Prime (Digiday)

As Amazon recruits video companies to distribute content on its platform — and make money from day one — some companies are beginning to use Amazon Prime to premiere new progra... More

65% of People Will Install At Least One New App Per Month (ARC)

The runaway train that is the mobile apps economy is not going to stop. According to a recently published global report by mobile analytics provider App Annie, over 65% of peopl... More

Soccer is the Most Popular Sport on Instagram and It’s Not Even Close (Recode)

Instagrammers love soccer. That might be because soccer players love Instagram. Or because soccer is a global sport. Or because soccer is played year-round. But whatever the rea... More

Has FIFA World Cup Found the ‘Sweet Spot in Social Media’ as Facebook, Twitter and Snapchat Bid for Highlights? (The Drum)

From live updates to live streaming; Facebook,Twitter and Snapchat have slowly ascended into sports broadcasting and are all set to seek online rights to video highlights to next y... More

Facebook Finds Distracted Viewing Among Smartphone Users (MCN)

Television viewers who use smartphones while watching the big screen are apt to get distracted, Facebook has found in a new study of how people use the devices to multitask in fron... More

Why Some Online Video Stars Opt for Facebook Over YouTube (NYT)

While 1.5 billion people go to YouTube every month specifically to watch videos, Facebook users stumble upon videos among a friend’s vacation photos or in a news story. Because i... More

Facebook is Getting Ready to Test Paid Subscriptions with Publications (Digiday)

Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications... More

How Instagram Learns From Your Likes To Keep You Hooked (FastCompany)

The Explore tab is essentially one giant recommendation engine. But the ever-evolving methodology Instagram uses to sort through one of the world’s largest networks of photograph... More

ESPN to Stream X Games in Live VR (TV Technology)

For the first time ever, ESPN’s X Games, in collaboration with Samsung Electronics, will bring selected live events to fans in immersive virtual reality at the inaugural X Games ... More

Twitter Goes for a Minimalist New Look as it Continues to Focus on Breaking News, Live Events (The Drum)

Twitter is undergoing a redesign to make the desktop, mobile and app versions of the platform more intuitive and less cluttered. The move follows on from Twitter's brand refresh la... More

Look for Apple to Release an AR-Ready iPhone, and Soon (Fast Company)

After mentioning its interest in augmented reality (AR) publicly on several occasions, Apple still managed to surprise many of us by announcing a new tool–ARKit–that will let d... More

Screen it from the Rooftops: How Outdoor Movies Have Become a ‘Selfie Paradise’ for Millennials (LA Times)

With moviegoing down among young adults age 18 to 39 over the last five years, film buffs looking to attract the coveted millennial demographic have had to get creative. Nontraditi... More

Vevo Wants to be the New MTV with its Refined tvOS App (The Verge)

Vevo, the music video service most easily recognized for its presence on YouTube, is putting more faith and resources into TV. The company is releasing a refined app for tvOS, desi... More

Smartphone Owners Use At Least Nine Different Apps Every Day (ARC)

Apps are a daily habit that we show no signs of wanting to break. A recent study by mobile analytics company App Annie said that apps essentially run our lives. According to App An... More

AMC Networks Analyzes SVOD Impact on Linear TV Programs (HMM)

AMC Networks has long barrowed a tactic from the DVD playbook offering past episodes of series such as “The Walking Dead,” “Breaking Bad” and “Mad Men” on Netflix in ad... More

Premier League Clubs to Put a Price on Social Media Videos for Sponsors (The Drum)

The modern-day newsfeed is as stuffed with posts from wannabe stars and celebrity spats as it is with videos from training grounds and changing rooms. Yet many of those creating th... More

Accenture Study: 55% Drop in Viewers Who Prefer TV Sets (B&C)

Viewers who prefer watching TV shows on TV sets plunged by 55% from 52% to 23%, according to a global survey of consumers conducted by Accenture. In the U.S., the percentage fell t... More

Source Digital Enhances Viewer Experiences Through Engagement, Content Discovery in Season 2 of ‘ToyMakerz’ (SSN)

Source Digital has entered into an agreement with the Velocity Network's hit show ToyMakerz to build a fully synchronous companion app experience for season 2 premiering in the fal... More

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