Discovery

 

What Happened to the Promise of Pokémon Go? (CMO)

Last summer, the world went nuts for Pokémon Go. The augmented reality app transformed the real world as Pikachu catchers roamed the streets, causing traffic jams and upsetting st... More

Data is the New Operating System: Build Your Cloud to Embrace It (Forbes)

According to one IDC prediction, by this time next year, the vast majority of developers (75%) will be building cognitive and AI functionality into one or more applications they bu... More

Spotify’s Valuation Skyrockets as Investors Smell the ‘Next Netflix’ (Billboard)

Spotify’s valuation continues to rise in private trades, a signal of strong demand for a stake in the world’s largest streaming music company ahead of it going public. The S... More

Targeting is Programmatic TV’s Killer App (CMO)

Programmatic television might sound like the future of advertising, but the truth is that automated TV buying is already widely used by brands and agencies, according to new resear... More

In Netflix’s Addictive New ‘Narcos’ Game, You Build a Drug Empire in Facebook Messenger (Adweek)

Selling drugs on Facebook Messenger is rarely a good idea, but just this once, it’ll probably be OK. Netflix just launched Narcos: Cartel Simulator, a game created in partners... More

Instagram Now Has 500 Million Daily Active Users, 800 Million Users per Month (Variety)

Instagram has added 100 million monthly active users over the past five months: The Facebook-owned photo sharing platform revealed at Adweek in New York Monday that it now has 800 ... More

4 Consumer Trends Revolutionizing Content Consumption (CMO)

Bigger Screens Are Losing Share - As smartphones become the media consumption device of choice, tablets, and desktop devices are paying the price. Overall, M&E brands have seen a 2... More

Is Social the Killer App for VR? (CMO)

VR could be the future of communication, or an overhyped technology that will never become truly mainstream. There are a lot of contrasting opinions in the press at the moment, wit... More

Live From the U.S. Open: IBM Watson Media Opens Up AI Possibilities for USTA (SVG)

IBM has long been a major tech player for the USTA at the US Open, providing backend technology ranging from the US Open app to the SlamTracker point-by-point analysis tool. This y... More

IBC 2017: 24i to Showcase Cutting-Edge OTT Apps (MESA)

At IBC 24i Media will showcase their turnkey OTT Apps with a wealth of features and innovations to accelerate time to market, reduce cost, simplify deployment and optimize personal... More

Twitter Enables Account Sharing in its Mobile App, Powered by TweetDeck Teams (TechCrunch)

TweetDeck Teams — a feature that lets users share access to Twitter accounts without having to share a password — will now work in the Twitter app for iOS and Android. This cha... More

Facebook, Twitter, Apple Get Into the Television Business (The Economist)

A new generation of TV shows is being made for smartphones, tablets and other internet-connected screens. Netflix and Amazon have been at this for some time. But other technology c... More

Apple Said to Unveil New iPhones on Sept. 12 (Variety)

Apple will unveil the newest versions of its iPhone at a press event on September 12, the Wall Street Journal reported Monday. The company is expected to release three new iPhone v... More

Nostalgia TV Makes a Comeback. How Hulu and Netflix are Breathing New Life Into Old TV Shows (Los Angeles Times)

At a time when television is booming with more than 450 original series in production this year, viewers have a multitude of options. But shows such as HBO’s “Game of Thrones�... More

Will MoviePass Give Theaters a Jolt of Innovation, Or is it Doomed to Fail? (Deadline)

The subscription movie service, introduced in 2011, received publicity beyond its wildest dreams this week after it dropped its monthly price to $9.95 from $14.95. Many consumers w... More

Virtual Reality Films Take Hold at Fall’s Film Festivals (Variety)

The possibility that virtual reality could push the limits of the moviegoing experience took a leap forward with Alejandro G. Inarritu’s immigration-themed installation “Carne ... More

Facebook Set to Expand Inventory with Augmented Reality Glasses (The Drum)

Facebook is expected to expand its inventory by designing an augmented reality (AR) glasses that could display digital objects in the physical world, according to a patent applicat... More

The Messy, Confusing Future of TV? It’s Here (NYT)

What happened to the glorious, consumer-friendly future of TV? We were told that the internet would usher in a golden era of streaming video, and that incredible shows and movies w... More

Have Smartphones Destroyed a Generation? (The Atlantic)

The advent of the smartphone and its cousin the tablet was followed quickly by hand-wringing about the deleterious effects of “screen time.” But the impact of these devices has... More

Billboard is Bringing a Music Documentary Series to Snapchat (CNBC)

Billboard is bringing a music documentary series to Snapchat. "Artist Pass" is Snapchat's first original music programming, featuring a behind-the-scenes look at artists as they pr... More

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