All posts by MESA News

Are Too Many Metrics Blurring Your View Of Your Customer? (CMO.com)

The importance of establishing connections between individuals and brands--and measuring their impact--is growing. As brand messages are being influenced more and more by social co... More

Facebook vs. Google: It's On In Search (Fortune)

When Google unveiled free word processing and spreadsheet apps back in 2007, the company wasn't trying to immediately topple Microsoft's Office suite. After all, Google's apps were... More

Second Screen Spurs UK Digital Video Spend; Blu-ray Keeps Growing (HDTV Test)

It’s not hard to see why the video entertainment market is so big – the fact that there are now 40 digital media services available in the United Kingdom speaks volumes for its... More

France Delays Move To Make Web Giants Pay For Networks (Reuters)

France backed away from legislation to make Internet companies including Google pay for the burden they place on telecommunications networks, opting instead to ask a commission to ... More

The State of the Second Screen: Will TV Companion Apps Proliferate or Dwindle? (Engadget)

If you let the rows of 3D and 4k displays lining the halls of CES paint a picture of the future of television, you'd be missing a vital component. Tucked away inside a pair of ball... More

The ‘Second Screen’: Finally Ready for Prime-Time (Reuters)

Television makers, networks and movie studios are embracing the tablet and developing original content and software to drive audience interaction and new advertising revenue after ... More

Social TV: GetGlue Calls Off Deal with Viggle (Ad Age)

GetGlue called off its deal to merge with Viggle on Sunday, saying in a blog post that the two will remain independent. "Today we've decided that GetGlue will not be merging with V... More

Digitalsmiths Expands Relationship with Time Warner Cable to Deliver Personalized Search and Recommendations (CNBC)

Digitalsmiths, the leader in personalized video discovery technology, today announced that Time Warner Cable expanded its relationship with the company. Time Warner Cable will inte... More

CES: Second Screen is Focus of Future of Television Panel (Variety)

The topic was supposed to be "The Future of Television" at a panel at the Variety Entertainment Matters conference on Thursday, but if this discussion is any indication, the future... More

CES: Women, Baby Boomers are Enthusiastic Second Screeners (Variety)

With so many TV networks embracing the second screen to interact with viewers of their shows, the big question is, what exactly is the demo that turns to mobile devices while stari... More

With Cable-Cutting On the Rise, So is Mobile Streaming Live TV (PC World)

Big, shiny HDTVs are generally among the major stars of CES, and this year is no exception. But in our always-connected lifestyle we'll occasionally want to take our TV content wit... More

Programmers’ Second-Screen Love Affair Threatens TV Ad Effectiveness (Media Post)

There has always been an unnamed conflict of interest within the historic television business model, because a program’s ratings stand in as a surrogate for commercial ratings --... More

Kwarter Raises $4 Million to Build Pioneering Second Screen Platform for Brands and Broadcasters (Sacramento Bee)

Kwarter, Inc. has raised $4 million in a Series A round led by T-Venture for its mission to create an end-to-end second screen solution for brands and broadcasters. Kinetic Venture... More

Leveraging Converged Media in Local Digital Marketing (Street Fight)

Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of ... More

China's Internet Population Surges to 564 million, 75 Percent on Mobile (ZDnet)

More Chinese citizens than ever have access to the Internet thanks to mobile technology driving Internet penetration. According a governmental report released by the China Internet... More

Post-CES, The Stage is Now Set for an Apple Television (Video Nuze)

Unless you've been living under a rock for the last year or two, you've no doubt had your fill of stories about the elusive Apple television set - not the existing puck-like Apple ... More

Nintendo Wii (Finally) Gets Amazon Prime Video App (HMM)

In a retro move, Amazon said it has made available an app for its Instant Video transactional video-on-demand and Prime Instant Video subscription VOD services to the Nintendo Wii ... More

Blinkbox Sees 180% Mobile Commerce Spike (The Drum)

Blinkbox has reported a 180 per cent surge in sales via mobile devices from November to December last year, while overall sales jumped 220 per cent year on year. The movie and TV s... More

Arris to Sell $150 Million in Shares to Comcast in Google Set-Top Acquisition (SmartMoney)

Cable equipment provider Arris Group Inc. has agreed to sell around $150 million in shares to Comcast Corp. as part of its deal to buy Motorola Mobility's set-top box business from... More