Breakout Sessions



11:40 a.m. – 12:10 p.m.
Attracting Regional Audiences with Original Content: The Latest Trends Among the Biggest Names in Streaming
Exporting content has played a huge role in the success of Hollywood. Giants like Netflix, Disney and Amazon are expanding traditional distribution models. We have seen non-US-originating titles find success outside their home regions all thanks to the proliferation of SVOD platforms and their recommendation engines. As a result, a more diverse array of programming is gaining traction around the world, creating more choices for content buyers everywhere, including the US. Join our Breakout session as we discuss the importance of having the right insights to stay relevant in today’s market.
Eric Steinberg, Media Research & Insights Lead, Whip Media

12:15 – 12:30 p.m.
Build Post Production Platforms in the Cloud
Demands have never been greater for studios — content needs are at an all-time high, deadlines are tighter than ever, and the rapid shift to remote work deeply changed how creative organizations work. It’s clear that yesterday’s approaches to productivity just won’t keep up. This session introduces Qumulo Studio Q, a post production platform for creative teams that replicates collaborative editorial production in the cloud, enabling Adobe Premiere Pro-based workflows on AWS with Teradici. You’ll find out how you can move terabytes and petabytes of video to the cloud, edit video easily with your favorite Adobe tools, connect your files to AWS cloud services, manage your video files, and secure your most important file data. With Studio Q, organizations can deploy new ways to produce content quickly by harnessing the power of a global talent pool, rapidly deploy workstations, and leverage remote workflows in the cloud.
Isaac Roybal, Head of Product, Cloud & Solutions Marketing, Qumulo


11:40 a.m. – 12:10 p.m.
Visual Effects and the Cloud
Animation and virtual production have offered technologically advanced techniques for content creation when alternatives to in-person production were sorely needed. Now, visual effects companies are faced with more to do, and with new workflows that may be here to stay. Tune in for a deep dive into the realities of a cloud shaped future for the purveyors of movie magic.
John Canning, Executive Producer, Digital Domain
Dave Ward, Chief Executive Officer, PacketFabric

12:15 – 12:30 p.m.
An Introduction to the M&E Data Center Alliance (MEDCA)
A paradigm shift is happening within our industry with the adoption of “IP everything” and data centers (large or small) are the heart of the transformation. 90% of today’s M&E workflows are based on data-centric processes while the entertainment industry is mostly built on legacy platforms which were integrated out of necessity, rather than a structured engineered approach. The “homegrown” approach is starting to show signs of weakness whereas big tech companies grew up within this space and have implemented telecom and data industry standards within their organization from their inception. Smart stages and remote connectivity require industry standard build outs for interoperability and the long term evolution of the production process. MEDCA’s mission is to provide continuing education, information, and best practices to develop a good foundation for the explosive growth in M&E data centers that we’ll see coming out of COVID.
Matt Allen, Vice President of Pre-Construction Services, IES Communications
Sean Tajkowski, Technical Design & Planning Consultant


11:40 a.m. – 12:10 p.m.
Next Gen Tools: Improving Productivity for Creatives
Production and work have been forever changed, and while remote production relies more than ever on an innumerable number of tools, the next phase is to centralize and integrate them to reduce tool fatigue and make it even easier for teams to work together wherever they are. 5th Kind and Dolby are responding to the demand by crafting versatile products that bring teams together and facilitate communications. 5th Kind will introduce its latest feature LIVE Rooms, an all-in-one tool representing the next evolution of entertainment collaboration.
Moderator: Don Terry, Chief Revenue Officer, 5th Kind
Steve Cronan, Chief Executive Officer/Chief Technology Officer, 5th Kind
Rich Holmes, Product Lead – Media,

12:15 – 12:30 p.m.
Post Covid: Moving Production Management to the Cloud to Enable Secure Remote Work
When covid brought the entertainment industry to a halt, it was the first-time producers and production companies could stop and consider how they do business. Do productions have to be managed in person and on paper the same way we have for the last 70 years? Is there a way to keep track of hundreds of productions with thousands of employees across several continents? Migrating workflows to a digital cloud platform not only allows for a better quality of life and remote work, but also improves collaboration and securely protecting IP and personal contact data. It’s time for producers, line producers, and 1st ADs to have the same high-tech tools that postproduction and the camera department enjoy.
Adrienne Lunson, Chief Executive Officer and Founder, Klio Studio


11:40 – 12:10
Mining for Gold with Diversity Data
How does an M&E company make its best intentions real? The case for change is top of mind for businesses, employees, and consumers. The conflicting projections are mind-bending: in one gender-based example. At the same time, the U.S. may gain $12T (as in trillion) in GDP by 2025 by significantly narrowing the gender gap, by 2030, as many as 160 million women may face career changes brought on by automation. Cultural, ethnic, and societal points of impact are no less disruptive, and the global pandemic has only elevated of their importance in the workplace. Both business leaders and their employees must understand, embrace and drive forward the connectivity between diverse representation and advancing business success. Our panel dives deep into how this understanding can be reinforced via new evolutions in data strategy and analysis.
Simon Adams, Chief Product Officer, Gracenote
Maryl Curran Widdows, Vice President, Product – Inclusion Analytics at Nielsen, Gracenote

12:15 – 12:30 p.m.
This Isn’t Your Grandfather’s TV Studio
Here’s a fundamental question: “We all own multiple touchscreens. So, why can’t we actually ‘touch the screen’, while watching our favorite show, to interact with the content?” This session takes us behind the scenes of Live CGI’s interactive virtual TV studio, where viewers are physically reaching into the set to shop, bet and play. Saving production dollars, driving viewership and generating significant revenue.
Gavin Douglas, Head of Partnerships, Live CGI

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