PROGRAM UPDATE: A Look Behind Peacock’s Feathers

Content owners and distributors alike will be on hand July 21 at the Entertainment Evolution Symposium, brought to you by Pepperdine’s Graziadio Business School and the Hollywood IT Society (HITS), a must-attend event for those looking to navigate the post-COVID-19 M&E world. Here’s the Latest:

It only seems like yesterday Comcast/NBCUniversal launched the first-of-its-kind AVOD streaming service, Peacock. Now, one year later, Jenny Burke, Executive Vice President of Advertising Strategy for NBCUniversal, will pull back the feathers, showing how the service first took flight … and how it’s since soared to new heights.

Attendees of the Entertainment Evolution Symposium (EES) will hear a Peacock perspective of the larger video ecosystem, get insights into the lessons NBCUniversal has learned along the way, learn about the streaming service’s unique advertising strategy, and get a glimpse at what viewers can expect next.

EES 21 is a must-attend for the M&E leaders looking to plan for success in the rapidly changing post-COVID world.

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