Michael Ehrlich,
Founder,
Playbook Marketing
Michael Ehrlich is a strategic global brand marketing, communications executive and producer of integrated campaigns, talent partnerships, digital and creative content across the sports, entertainment, lifestyle and technology landscapes.
As Founder & CEO of Playbook Marketing, Ehrlich’s recent consulting clients have included Netflix, Nike/Converse, Red Bull, Tom Brady’s NFT company Autograph, Beyond Meat and Blue Wire Podcasts, among others. He has also written for such outlets as Boardroom, Business of College Sports, Dime Magazine and UPROXX.
Previously the Senior Director of Brand Communications for FOX Sports, Ehrlich led strategic communications and media relations for several key initiatives including strategy and storytelling for FOX Sports’ digital/social platform growth, digital talent and the relaunch of the FOX Sports App & FOXSports.com.
Prior to FOX Sports, Ehrlich was Vice President of Marketing Communications for Independent Sports & Entertainment (ISE) where he supported more than 300 MLB, NBA and NFL clients through personal brand development, editorial and social media storytelling and content creation.
As Director of Public Relations for adidas, Ehrlich led communications strategy across all sport and style categories and developed and executed PR programs to support brand athletes, product launches, marketing campaigns, sponsorships, events and corporate initiatives.
Outside of the office, Ehrlich is a mentor for the TGR Foundation, A Tiger Woods Charity and am on the board of advisors for the University of Southern California’s Sports Business Association.
