Mary Yurkovic is a technology strategy consultant who is also working with the Media & Entertainment Services Alliance on building a Content Strategy Advisory Council. Additionally she is working on a start-up APP VidLasso. She brings more than 15 years of experience from the publishing, entertainment and technology sector. She has worked in a range of different roles, from creative to technical. Ms. Yurkovic has been responsible for providing efficient and effective technical solutions for major media companies, and her deep understanding of technology, content, and digital workflows serves as the foundation for implementing successful solutions. She continues to bring her expertise from the Digital Asset Management space by developing and promoting efficient use of practical technologies and strategies for the management of digital media. She is a strong advocate for the end-users, keeping them informed and educated. Utilising her leadership skills and acting as a liaison between management, working groups and technology, she has helped companies extend their brand to the digital space worldwide.