Games/Interactive

YuMe has announced that MUH-TAY-ZIK | HOF-FER, an award-winning, full-service advertising agency focused on strategic creative and media solutions for their stable of clients, has ... More

For generations, the only way to watch a movie was by going to the local cinema. Then, starting in the 1920′s, Hollywood had a competitor with the invention of the television set... More

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to... More

Though there is strong interest in and momentum behind the virtual reality market, the tipping point on mainstream adoption is still years away, Greenlight VR found in a new 10-yea... More

At a recent New York screening of Disney ’s new feature film “The Jungle Book,” moviegoers felt the wind in their hair as the man-cub Mowgli raced through the tropical underg... More

Rovio, the company behind hit mobile game “Angry Birds,” is set to release a new game ahead of the debut of “The Angry Bird Movie.” The game, “Angry Birds Action,” isn�... More

Why am I circling December 25th on my calendar? Because Christmas 2016 is judgment day for Virtual Reality. Many telltale signs point toward Christmas as being a make or break mome... More

The Walt Disney Studios is stepping up its efforts in virtual reality production with a multi-year agreement with Nokia Technologies, through which Disney marketers and filmmakers ... More

In the first quarter of this year, investors and venture capitalists have pumped $300-$400 million into the virtual reality business, the same amount of money that was invested in ... More

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those ri... More

Prime Focus Technologies (PFT) has announced the launch of Amazon Optimizer for its Operations Cloud module, part of PFT’s CLEAR Media ERP Suite. Amazon Optimizer aims to reduce ... More

Content is the most valuable asset most entertainment companies possess and BTI handles a vast amount of content for clients across the whole entertainment spectrum including Unive... More

Media and entertainment companies want to help shape the next entertainment platform: virtual reality. Over the last several months, companies including Condé Nast and Vice Media ... More

ETC@USC has launched “The Suitcase Bingo Game” app in conjunction with the NAB Cloud Innovation Conference to encourage NAB participants to explore the latest in cloud producti... More

Slack has officially unveiled its product roadmap. While the reveal is probably more interesting to those who develop apps that integrate with slack (or bots that help automate Sla... More

Deluxe Entertainment Services officially took the lid of Deluxe VR Monday, announcing a dedicated creative services unit for virtual reality (VR) projects. Deluxe VR is being heade... More

My seat bucked and shook as the superheroes did battle on screen. As Batman kicked his enemy in the back, I felt a thump in my lumbar. My chair pitched backwards abruptly as the vi... More

The hotly anticipated virtual reality headset officially launches on Monday, kicking off a critical period for the fledgling market. Along with the Rift from Oculus — which Faceb... More

Curry has teamed up with former Nike NKE +0.60% alumni Bryant Barr and Jason Mayden to rewrite the playbook on athlete and fan interaction with Slyce, a new mobile social platform ... More

It's going to be quite a few years before VR becomes the mass-market revolution that the hype around the technology at GDC would suggest, but the shape of the early years, at least... More