Smart News Headlines

 

Why the Best Commerce Experiences Begin With Good Data Management (Forbes)

When it comes to the survival of a medium-sized business, the customer experience holds tremendous power. The overall way a customer feels at the end of their interaction, transact... More

AI Generated Music: Who Gets the Royalties? (Vistex Blog)

Is feeding AI copyrighted music to create new music deemed legal under the current copyright law?... More

A 12-Point Framework for Operational Resilience (DXC Technology Blog)

Businesses today must take a new approach to operational resilience so that they can be more adept at anticipating disruptive events and agile in responding to and recovering from ... More

The CMO’s Road to Rapid Recovery (Adobe Blog)

2020 has tested the mettle of every marketer as they try to help lead their companies through health and economic crises. For businesses, the pace of change has been so swift that ... More

Study: 88% of Marketers Say Collecting First-Party Data is a 2021 Priority (Marketing Dive)

While first-party data is at the top of the agenda for marketers in 2021, the report also points to the need for marketers to increase the acquisition of zero-party data, which is ... More

The Metaverse is Coming (Wired)

We will see a shift in the way people play, work, learn or simply hang out in 2021. Some of this connection will move into the Metaverse, a digital place where people seamlessly ge... More

CES 2021: 3 Trends Driving the 2021 Consumer Engagement Playbook (CMO)

Three marketers share their advice on crafting the right message to engage consumers in another challenging year.... More

How Digital Currency is Transforming Payments (Entrepreneur)

We are officially in the fintech age. The shift to digital payments has only accelerated amid the pandemic, and if you've been following recent trends, then you know the rise of Bi... More

Global Spending on Wearable Devices to See 18.1% Growth in 2021 (IA)

The rise in remote working and increased interest in health monitoring during the Covid-19 pandemic were cited as key factors in the forecasted growth of the wearable devices marke... More

Featured Jobs: TiVo; Vobile; Dolby

Sr. Marketing Manager — San Jose, CA — Tivo Data Engineer — LA — Vobile Director, IPP Data Strategy — San Francisco — Dolby Click here to view all available jobs... More

GrayMeta Hosts Weekly ‘Metadata Matters’ Podcast

Metadata specialist GreyMeta is hosting a weekly podcast, covering the latest in the world of metadata. (more…)... More

Alibaba Cloud Teams With Unilever on Next-Gen Digital Marketing Initiatives (GCN)

Unilever will make use of Alibaba Cloud’s AI and cloud-based technologies to develop its omni-channel, online and offline demand generation activities.... More

Global CMO of SAP Discusses Intersectionality in the Business of Marketing (Adweek)

Alicia Tillman on the business of marketing and what a time of crisis has called for from brands.... More

Gracenote Offers New Live Sports Solution for Smart TV, Auto Platforms

Gracenote, the content services arm of Nielsen Media, has debuted a new turnkey solution geared toward consumer electronics and auto manufacturers, allowing them to offer new live ... More

The Coming Era of Data as Code (TNS)

Over the last few years, the defining problem with data management has shifted from accommodating volume to creating flexibility. While we’ll never truly leave the Big Data Era, ... More

Analytics and AI: Trends to Look Out for in 2021 (Genpact Blog)

In 2020, as COVID-19 stress-tested every organization, actionable data-driven insights became increasingly important to build business resilience. This will continue in 2021, and e... More

Is ‘The Office’ Now Driving Peacock’s Business Model? (Next TV)

In its marketing, NBCU is using the hit show to let its platform users know how many episodes they get for their subscription dollar.... More

Salesforce Shares its Secret to Successful Website Analytics (Forbes)

At Salesforce, we grappled with our own digital marketing organization's highly customized analytics solution for website reporting.... More

8 Marketing Trends to Watch for in 2021 (Marketing Dive)

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce.... More

Featured Jobs: Zendesk; Dolby; PacketFabric

Director, Outbound Marketing: Insights & Data — San Francisco — Zendesk Head of Mobile Media Business — San Francisco — Dolby Data Center Engineer — Culver City, CA —... More

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