Games/Interactive

 

8 Big Announcements from Google I/O 2018 (TechCrunch)

Google kicked off its annual I/O developer conference at Shoreline Amphitheater in Mountain View, California. Here are some of the biggest announcements from the Day 1 keynote. The... More

Is Blockchain Up to Speed for Ad Tech? (MediaPost)

Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safety issues and the continued battle against fraud, there is ample worry for the ad i... More

Microsoft Bets on Faster Chips, AI Services to Win Cloud War (Seattle Times)

Microsoft has spent the past few years coming up with ways to use artificial intelligence internally. Now it will let customers take advantage of some of these tools while aiming t... More

Oracle is Rolling Out Blockchain Products (Bloomberg)

Oracle will unveil its blockchain software starting this month, joining the growing list of companies offering products that use the digital-ledger technology behind Bitcoin. Th... More

Google’s ‘Android Things’ IoT Platform Comes out of Beta (TechCrunch)

Android Things, Google IoT platform for developers who want to build connected devices, is now out of beta, as the company today announced. After eight release candidates, the last... More

Microsoft Build Kicks Off with Focus on AI (ITProPortal)

Microsoft wants every developer to be an AI developer. This was essentially the message at the start of its Microsoft Build event, which kicked off this week in Seattle. During... More

PwC Purchases Stake in Blockchain Service Provider VeChain (Cointelegraph)

PwC has acquired a minority stake ‎in Chinese startup VeChain, according to a press release May 4. VeChain Global Technology Holding Limited is a blockchain service provider spec... More

IBM CTO Defines Multi-Cloud Reality (eWeek)

The term "multi-cloud" is often heard at IT conferences today, but what does it really mean and is it a future state or something that is real today? In a video interview with eWEE... More

Sports Betting Could Soon be Legalized and Media Companies Can’t Wait (Recode)

The media business could use a boost. What about a dose of gambling? That’s what some media companies are hoping for as the Supreme Court prepares to rule on a case that could... More

How Adobe Moves AI, Machine Learning Research to the Product Pipeline (ZDNet)

Adobe outlined a series of new artificial intelligence and machine learning technologies and features from its labs that it plans to roll into the company's analytics tools. But th... More

BIGO Technology LIKEs Bob Gold & Associates (MESA)

LIKE App, a fast growing social video platform built by BIGO Technology, has selected Bob Gold & Associates to represent its North American communications effort. This breakthrough... More

3 Steps Toward Accepting Blockchain’s Place in Media (Adweek)

One of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it’s true that blockchain promises major innovations for publishers, such as bette... More

Why Blockchain Will Incentivize Brands to Create Compelling Content (Forbes)

Economics encourages rewards going to the people who create value. Over time, the market will incentivize the people who drive internet traffic with the appropriate reward. When th... More

Facebook to Use Augmented Reality to Draw Ads to Messenger App (Reuters)

Facebook Inc’s Messenger app launched an augmented reality feature on Tuesday to allow people to see products they are shopping for as if they already have them, such as a car pa... More

10 Ways AI Helps Improve Customer Experiences (CMS Wire)

Artificial intelligence is making its way into business processes across organizations. However, recent research indicates one of its greatest impacts can be seen in the customer e... More

VR is Slowly Going Mainstream, but VR Ads are Still a Long Way Off (Digiday)

Marketers say it will still be some time before VR ads become a strong component of a brand’s strategy and teeter outside of experimental budgets, and some are uncertain whether ... More

Adobe Acquires Uru, an AI Startup That Embeds Ads in Videos (VentureBeat)

Adobe has acquired Uru, a computer vision company that helps marketers understand how they could leverage advertising inside videos, according to a post on the New York-based start... More

Fitbit Will Use Google Cloud to Make its Data Available to Doctors (TechCrunch)

Fitbit this morning announced plans to utilize Google’s new Cloud Healthcare API, in order to continue its push into the world of serious healthcare devices. It’s a bit of a no... More

How VR is Helping to Create Unforgettable Experiences (CMO)

Virtual reality represents a huge breakthrough in digital consumer engagement. The technology’s ability to immerse people in actual experiences that take them to another place an... More

IBM and IFTTT Bring Together AI and Automation for IoT (eWeek)

IBM is bringing its enterprise artificial intelligence assistant to IFTTT, paving the way for intelligent services that can do much more than tell users the weather or answer trivi... More

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