Measurement

 

Is ‘Viewability a Valid Metric For Marketers? (ExchangeWire)

July 24, 2015
Published in: Measurement News

One way that brands can demonstrate engagement with ads and viewability is through ‘time in view’. This can provide additional insight into how long the ad could be seen, which... More

Viewability: Let’s End The Numbers Game (AdExchanger)

July 21, 2015
Published in: Measurement News

Viewability is still in its awkward teenage stage. It’s only been a year since the Media Rating Council (MRC) defined and passed guidance for display ads, and just six months sin... More

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