Measurement
Navigating the Evolving Landscape of FAST (Red Bee Blog)
As their rise in popularity and reach shape content provider’s distribution models and consumer habits, content discovery has an increasingly relevant role for platform operators... More
Nielsen and LG Ad Solutions Strike Deal to Create Largest ACR Data Footprint for TV Measurement in the U.S.
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also rece... More
Verizon Media Launches Unified TV Report (TV Tech)
New measurement tool completes completes Verizon’s audience analytics suite of TV planning, activation, and reporting tools.... More
Eventive Selects NAGRA to Help Set New Standard to Protect Premium Content Against Leaks, Piracy
New partnership with NAGRA enables protection of online screening platforms for virtual cinema through advanced forensic watermarking and multi-DRM solutions. (more…)... More
New Hollywood Needs New Metrics (HackerNoon)
How do you measure the financial success of a movie in the streaming era?... More
DAM Governance Practices for the Long Haul (CMS Wire)
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to re... More
Netflix Cuts Definition of a ‘View’ Down to 2 Minutes (Next TV)
Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content. In its fourth-quarter letter to shareholders,... More
How Top Brands Tackle Retail’s Peak Season (Forbes)
Cloud computing can make these sorts of outages a thing of the past. Customers appreciate websites and apps that work quickly and allow them to achieve their objectives, and using ... More
Why We Need a UPC Code for Ads (Ad Exchanger)
Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a headache. While that headache may have virtually disappeared, the growth in ad servers, deman... More
Five Costly Pitfalls of Digital Asset Management Implementations and How to Avoid Them (Veritone Blog)
If your media operation has bought into the concept of leading-edge digital asset management (DAM) tools, congratulations! Armed with a cloud-native and AI-driven DAM, you’re poi... More
Why Business Transformation Needs a Platform (Salesforce Blog)
Business platforms now set new standards in elevating the customer experience by leveraging first-party data to overcome bias and the limitations of consumer research. Therefore, b... More
The Power of Audio (Forbes)
Similar to digital media and now television, radio is developing its own data-driven solutions to meet the needs of advertisers. Podcasting has become among the fastest growing ad ... More
NAB 2019: Vistex Unveils First and Only Cross-Divisional Rights, Royalties Management Solution (SCN)
Vistex will unveil the first and only cross-divisional solution for managing media, brand licensing, music and all aspects of intellectual property rights and royalties during the ... More
Luxoft Partners with R3, Integrates Identity Management Applications on Corda (MESA)
Luxoft has partnered with R3, an enterprise blockchain software firm. Luxoft will lead the integration of identity management applications on Corda, R3’s open source blockchain p... More
Oracle Launches Intelligence Map for Close Look at Internet (eWeek)
Oracle isn’t trying to challenge Google Maps for GPS superiority, but on June 13 it did make available something called an Internet Intelligence Map—an item Google hasn’t sho... More
Microsoft Invests in Deep Learning to Improve Image Search Results (eWeek)
Microsoft wants to make finding just the right image online less of a crapshoot by using deep learning to help its Bing Image Search engine return more relevant results to users. D... More
TiVo Report Sees New TV Data Shaking Up Measurement (B&C)
TV measurement is going through big changes, according to a new whitepaper from TiVo. After years of audience estimates being based on small samples or panels of viewer, big dat... More
Oracle’s Moat Selected by LinkedIn as Video Viewability Partner (SCN)
Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability... More
Oracle to Launch Internet ‘Weather Map’ (WSJ)
Oracle plans to launch in June an “Internet Weather Map” aimed at helping businesses better anticipate latency issues and outages caused by storms, earthquakes, state interven... More
How Mobile Phones Are Giving Hollywood a Better Understanding of Its Audiences (Variety)
For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More