OTT/Streaming

A new research report from The Diffusion Group (TDG) suggests that so-called ‘SoMo’ video – video delivered through social networks to mobile phones – is poised to grow rap... More

a big shift is happening, one that NBC is acutely aware of now that the Olympics have passed. "We’re still learning and experimenting," Mark Lazarus, chairman of NBC Sports Group... More

his past week has seen headlines about three different companies each seeking new rights agreements with major music labels. Spotify is reportedly trying to lock in longer-term dea... More

This year’s string of high profile, platform-exclusive online album releases is beginning to condition everyday consumers to this new reality, but for many, the concept remains c... More

Fox Sports Go, Fox Sports's authenticated TV Everywhere app supporting multiple live network feeds, has launched on the new, fourth-generation Apple TV. Alongside access to Fox Spo... More

In 2015, Twitch viewers watched more than 459,000 years’ worth of live streaming videos that mostly featured people playing video games. That amounts to 5,800 average American li... More

When Netflix launched its streaming product in 2007, few people appreciated the potential of over-the-top video. With significant unresolved technical issues and daunting content l... More

Streaming, once a niche music format, hit its cultural tipping point this summer. The move by consumers away from owning music to renting it from services like Spotify and Apple Mu... More

Too often, marketers take a pass on digital audio because they don’t have a "music initiative or music strategy.” But a music strategy is every bit as critical to success as a ... More

People who add streaming services to their pay-TV subscription are more satisfied than cord-cutters, according to a survey by J.D. Power. Power’s 2016 Streaming Video Satisfactio... More

Marketers can be easily baffled by the rise of live streaming. What can it offer that recorded video can’t? How can it be used with minimal risk? What makes live streaming great ... More

Cloud-based digital movie service Disney Movies Anywhere Aug. 23 announced the platform’s first premium-TV agreement via a distribution pact with Fios by Verizon. Under deal, Fio... More

Amazon wants to launch a music subscription service that would work the same way services from Apple, Spotify and many others work: $10 a month, for all the music you can stream, a... More

Video streaming every competitive event at the Olympics may have been too much of a good thing for NBC. The prime-time TV audience over 17 nights for the Rio Games averaged 25.4 mi... More

China's internet regulator has demanded stricter controls over the popular practice of live streaming, as part of a range of new requirements for sites. As well as asking sites to ... More

In this era of cord-cutting and streaming services, there has remained one constant for television networks and advertisers looking to draw a crowd: live events. Millions of Americ... More

As the OTT video market continues to expand — U.S. and Canada markets alone are expected to hit $24.39 billion by 2021— the industry has found what will keep audiences coming ... More

Back in June, Steve Burke described what he called his Olympics “nightmare.” “We wake up someday and the ratings are down 20 percent,” the chief executive officer of NBCUni... More

Pandora is close to signing deals with the three major labels that would allow the company to expand its streaming service and offer a full on-demand tier, similar to what Spotify ... More

Netflix has a history of adapting well. Sixteen years ago it could have been acquired by Blockbuster, a DVD-rental service that has since gone bankrupt, for around $50m. Its later ... More