MEDCA Stresses the Importance of M&E Infrastructure at MESAverse Event
Media and entertainment organizations that haven’t significantly enhanced their infrastructures yet really need to get started or they may fall far behind their rivals, according... More
M&E Journal: What No One in Streaming Services is Talking Enough About
Streaming services are at a strange intersection in 2021: The clamor for direct-to-consumer (D2C) content is at an all-time high, yet the industry is more competitive than ever. Pr... More
Ad-ID, EIDR and LMT Tout the Importance of M&E Data Standards
Ad-ID, the Entertainment Identifier Registry (EIDR) and the Language Metadata Table (LMT) Working Group highlighted the importance of media and entertainment industry standards and... More
Smart Content Summit EU Set for Dec. 5 in Amsterdam
The Smart Content Summit — an annual gathering of the entertainment industry’s top minds in the areas of big data, AI, machine learning, automation and blockchain — expanded ... More
M&E Journal: Zooming in on Smart Content
As we gathered this spring for the Smart Content Summit, a few things were different. To get together, we didn’t have to brave Los Angeles traffic, wait for the valet, and find a... More
Eluvio Powers Fox’s First NFT Endeavor
Fox Entertainment and Blockchain Creative Labs will launch “The MaskVerse,” an NFT marketplace and community for television’s #1 entertainment series, hit singing competition... More
The (Un)Predictability of SVOD Performance
Streaming services are a mystery. Complete and accurate theatrical box office, television audience ratings, and home video rental performance have generally been available throu... More
M&E Journal: The Audience is King
The competition for subscription and ad-supported streaming viewers has never been more intense and looks to remain so for the foreseeable future. Netflix and Amazon are facing... More
IPG Mediabrands Looks to Gracenote for Help With DEI Initiatives
New York-based marketing agency has tapped Gracenote and its Inclusion Analytics solution to use data and analytics to help advertisers better connect with underserved audiences, a... More
Salesforce Execs Focus on Digital HQs, Trust and More at Dreamforce
The COVID-19 pandemic has created a need across enterprises to have “digital headquarters” in addition to their physical headquarters, according to Marc Benioff, Salesforce CE... More
M&E Journal: Pursuit of Diversity
Equality and inclusion requires we return to our cultural roots. (more…)... More
MESA Europe Hosts Industry Panel Sept. 23 at Languages & the Media Event
On Sept. 23rd at 2 p.m. CET, the leaders of MESA Europe will host an industry panel at the Languages & the Media event, the 13th annual international conference and exhibition ... More
