All posts by MESA Operations

Save the Date for 2nd Screen Sunday at NAB – April 7

2nd Screen Society to focus on 2nd screen innovations for broadcast, sports and entertainment LAS VEGAS — The 2nd Screen Society (S3) and NAB have announced the launch of “Sec... More

Second Screen Comes Into Focus at Summit

By Lyndsey Schaefer At Tuesday’s second annual 2nd Screen Summit in Beverly Hills, 200 home entertainment executives gathered to discuss the emerging ecosystem poised to be the ... More

Fox Launches New Digital Content Syndication Network

Launch Partners Shazam, Viggle, ConnecTV and NextGuide to Feature FOX NOW Sync-to-Broadcast Content Within Their Multi-Platform Environments Fox Broadcasting Company (FOX) today a... More

Netflix Bets on Disruption (Y&R Ignition Blog)

Something a little bit different this week. An in-depth look at the all-in bet that Netflix is making to disrupt the current structure of how we watch programming. Ultimately, it's... More

2nd Screen Summit Returns to Los Angeles Feb. 26

Following up on last year's inaugural event and as an encore to the sold-out Summit at CES, the 2nd Screen Summit returns to Los Angeles February 26 for an afternoon of programming... More

2nd Screen Society Announces Definitive 2nd Screen Market Research Study (M&E Daily)

At the 2nd Screen Summit at International CES today, 2nd Screen Society Chairman Chuck Parker introduced data and details from his new research study: “The 2nd Screen: Transformi... More

2nd Screen Society Announces Definitive 2nd Screen Market Research Study (M&E Daily)

At the 2nd Screen Summit at International CES today, 2nd Screen Society Chairman Chuck Parker introduced data and details from his new research study: “The 2nd Screen: Transformi... More

YuMe to Present Connected TV & Advertising Study at 2nd Screen Summit January 7

YuMe, Inc., a leading provider of digital brand advertising software and services, partnered with Frank N. Magid Associates in August 2012 to conduct a study on connected TV users... More

Watchwith Sync-to-Broadcast Content Creation and Syndication Platform Supports Live TV Programming

Watchwith® has announced a key upgrade to its Sync-to-Broadcast content creation product, Showrunner™. New Showrunner features include support for live television production... More

Book Your Travel for S3 at International CES

On January 7, 2013 the 2nd Screen Summit will kick off CES 2013 at the Wynn Hotel & Casino in Las Vegas. As part of the official CES conference program track, S3 will feature s... More

Panel to Address Monetizing the Second Screen; Movie App Award Finalists Highlight Second Screen Evolution

At this Thursday’s Variety Entertainment Apps Conference at the Universal Hilton, an afternoon panel featuring speakers from 1K Studios, Magic Ruby, MTV Networks and YuMe will de... More

Mobovivo Paves the Path for Second Screen Experiences

By Lyndsey Schaefer Mobovivo is laying the groundwork for the future of the second screen landscape, not just in the United States, but through partnerships in Latin America as we... More

2nd Screen Society Featured Live on Huffington Post

By Chuck Parker, S3 Chairman The latest activities of the 2nd Screen Society (S3) were highlighted on Huffington Post yesterday as part of the Advertising Week Experience, putting... More

HITS Digital Marketing/Analytics Summit Wrap-Up

By Lyndsey Schaefer At Friday’s HITS Digital Marketing & Analytics Summit, 150 attendees converged in Hollywood to discuss the ways that digital marketers measure the chatte... More

Quick wrap-up of the 2nd Screen Society Panel at the Multiscreen Summit

I had the pleasure of attending a great panel this afternoon on the monetization and consumer engagement of second screen with a strong cast of industry players at the Multiscreen ... More

Young & Rubicam Joins 2nd Screen Society to Advance Multi-Screen Marketing

By Lyndsey Schaefer The 2nd Screen Society just announced the addition of Young & Rubicam as its newest Advisory Board member. Young & Rubicam will help the 2nd Screen Soc... More

Amazon to go ‘Hollywood’: First comes NBC/Uni deal next a new tablet?

In its ongoing drive to leverage its position as a media machine, the web was abuzz all day over several confirmed and rumored announcements from Amazon. First the real news:  T... More

And while we’re on the subject of Apple…

And while we're spending out summer Friday preoccupied with rumors, why not take a look at the latest "news" on the much-anticipated and likely still-unavailable Apple TV. ZDNet re... More

Syfy Launching Innovative 2nd Screen “Sync” Program

By Dan Ochiva Will the launch of Syfy Sync during tonight’s season three premiere of special effects competition series “Face Off” prove to viewers and advertisers alike tha... More