Conference Programme

Event Schedule (GMT):

12:30 : Venue Opens
12:45 : Opening/Welcome Remarks
13:00 : Keynote & General Sessions
14:20 : Networking Break
14:30 : Breakout Sessions
15:45 : Networking Break
16:00 : General Sessions & Closing Keynote
17:00 : Closing Remarks/Networking Reception
17:30 : Venue Closes



12:45 – 13:00
Opening Remarks
Caroline Baines, Director, Member Services, MESA Europe
Guy Finley, President, MESA
Mary Yurkovic, Director, Smart Content Council

13:00 – 13:30
KEYNOTE ADDRESS: Using Data to Drive Business
Our Opening Keynote helps today’s leaders understand how to create a competitive advantage using smart recruitment and building an ‘ecosystem’ in which talent could fulfil their potential. Drawing from his experience leading world class sports organisations, he imparts wide ranging best practices in leadership, and talent and data management in order to best foster a high-performance environment in any business or industry. As we move into a streaming world that relies on accurate, real-time information about how content is being consumed (or overlooked) this presentation looks at the data-driven transformation undergone in sports to apply it to our own high-performance environment for winning eyeballs. Capitalising on Smart Content, and data’s importance to the future of the media & entertainment industry, this session helps attendees understand, develop and execute on performance data insight and foresight.
Mike Forde, Speaker, Author and Strategic Advisor, McLaren Formula 1, Applied Technologies

13:30 – 14:00
Acceleration of the Smart Supply Chain & Corporate Data Culture
As our industry struggles to adapt to the numerous, unique business situations caused by the global pandemic, we’ve uncovered some unexpected efficiencies that have demanded that businesses bring forward certain investments. And, with this increased investment comes greater expectations for transparency, operational insights, reliability and even more efficiency. In this context data becomes central to achieving increased revenue growth, higher productivity and faster response time to market. However, before your organisation sprints ahead to follow the promise of AI and machine learning, there needs to be a collaborative culture in place. This panel of experts discuss creative solutions in supply chains, the shift to software development and standards to support them as well as our ability to meet business expectations around data-driven decisions and a joined up corporate data culture.
Moderator: David Millar, Director of Business Development, MESA Europe
Cedric Bendit, Head of Content Operations, ITV
Matt Turner, Strategic Advisor and Technologist

14:00 – 14:20
How Metadata is Helping Drive Content Discoverability for BBC Online
The BBC’s online portfolio has been developed over more than 20 years into a rich collection of websites and services – but with all this content, it’s sometimes difficult to find some of it, let alone manage it. This is something the organisation is looking to fix and our speakers today will talk us through how they are developing a new content discovery strategy, which can be personalised for the audience.
Jonathan Murphy, Editorial Lead for Metadata, BBC D&E
Jeremy Tarling, Lead Data Governance Specialist, BBC D&E

14:20 – 14:30

14:30 – 15:45
TECHNOLOGY SHOWCASES (Multi-Track, Break-out Sessions)
Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas on four separate tracks:



15:45 – 16:00

16:00 – 16:30
The Impact and Evolution of Global Localisation
Just before lockdown, the localisation industry was working at an accelerated pace to deliver global content on strict schedules for multiple clients.  Previous years have seen exponential growth as streaming dominated the industry and companies started to release globally on a simultaneous schedule. This session looks at the challenges faced this year and what that means for 2021 and beyond.
Moderator: Caroline Baines, Member Services Director, MESA Europe
Joanna Browne, Senior Manager, Client Services, WarnerMedia
Darren Summers, Localisation Executive, ITV

16:30 – 17:00
Impact of New Access Service Regulations in the UK
Our next session provides a review of the ongoing consultations taking place with Ofcom regarding the provision of access services for VOD. We will hear the latest status of these conversations, when the requirement to provide access services will start and expected timings to ensure compliance. Following the update we will have a panel discussion to consider implications for content owners and broadcasters.
Moderator: Caroline Baines, Member Services Director, MESA Europe
Michael Gooding, Head of Regulatory Affairs, A+E Networks UK
Jan-Hendrik Hein, Director of Media Operations, A+E Networks UK
Amanda Smith, Director, Language Strategy & Content Business Operations, Discovery Communications

17:00 – 17:30
Closing Remarks and Networking Reception