Games/Interactive
Facebook Sees Its Gen Z Audience Slipping Away to Snapchat (AdAge)
Facebook is not just losing its audience, it's losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new ... More
SAP, Badgley Mischka Introduce Runway Mobile App for New York Fashion Week (MESA)
SAP and Badgley Mischka today announced that they will unveil the Badgley Mischka Runway mobile app by SAP, available exclusively on the iPhone and iPad, that will allow audience m... More
WP Engine Uses Amazon Web Services to Bring Voice Technology to WordPress Websites (MESA)
WP Engine announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazo... More
Veritone, Entercom to Maximize Broadcaster’s Distribution, Reach with AI (MESA)
Veritone today announced that Entercom has selected Veritone as a premier technology partner. This new license agreement brings Veritone’s powerful aiWARE platform to Entercom’... More
Amazon Upgrades Alexa Just in Time for the 2018 Winter Olympics (Forbes)
For this Florida boy, the Winter Olympics are an exciting time. I'm completely indiscriminate in what I'll watch, just because all of it is fresh to me. Not to mention, seeing the ... More
From Fewer Ads to Its First Livestream, NBC Shakes Up Its Winter Olympics Opening Ceremony (Adweek)
The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm. Viewers objected to what seemed to be an o... More
Adobe Brings More AI Smarts to Its Experience Manager (TechCrunch)
Unless you’ve ever used it, chances are you’ve never heard of Adobe’s Experience Manager. Inside of large enterprises, though, it’s among the most popular cross-platform co... More
NBC, Intel Will Stream 30 Winter Olympics Events in Virtual Reality (Variety)
In the coming days, sports fans will once again be hooked to their screens to follow the Winter Olympic Games. This time around, those screens will include a variety of virtual rea... More
Report: Google Eyes Gaming with ‘Yeti’ Streaming Service (Reuters)
Google is developing a subscription-based game streaming service that could work either on its Chromecast or a Google-made console, which is still being developed, the Information ... More
Vogue, GQ Will Test Content Inside Amazon’s Echo Look (Digiday)
Condé Nast glossies Vogue and GQ are focusing more on content recommendations that lead to e-commerce, and they’ve found another place to syndicate them. Starting on Feb. 19,... More
Verizon Demos 50-Meg VR App Over 5G (Light Reading)
Verizon gave select audiences a dose of virtual reality during this year's Super Bowl with live demos presenting 180-degree views of the on-field football action in a virtual stadi... More
The Future of Super Bowl Viewing Will be Mixed Reality (VentureBeat)
Television viewership of the game has declined in recent years, with an increasing number of fans following through digital channels. And for those who watched the big game just fo... More
Can VR Survive in a Cutthroat Attention Economy? (Wired)
Looking back, every successful medium has either “killed” a predecessor (in the manner that television displaced radio in the home, or that streaming video is chipping away at ... More
Source Digital Partners with ReactorOne for Sports Vault’s E-Commerce Strategy, Interactive Content Platform (MESA)
Working together, Source Digital and ReactorOne rebuilt and replatformed the Sports Vault site to make it a more unique, customized shopping experience for visitors. Source Digital... More
Do Online Movie Trailers Crafted by Studios to Target Oscar Voters Work? (Variety)
Once upon a time, trailers were called previews of coming attractions. Running in cinemas before the main feature, they highlighted the action, comedy and drama of films yet to be ... More
How Blockchain Can Transform the Future of Entertainment (Forbes)
By offering a digital public database that stores an ongoing record of transactions, the blockchain has given companies the ability to have completely encrypted records of ownershi... More
Amazon’s Alexa Can Now Send Text Messages (VentureBeat)
Amazon’s Alexa is now able to send SMS messages to a contact in a user’s smartphone, a company spokesperson told VentureBeat today. At launch, text messages can only be sent wi... More
Microsoft Buys Gaming Services Startup PlayFab to Bolster its Azure Platform (TechCrunch)
Microsoft has acquired PlayFab, which helps game developers launch their titles online more quickly with simplified back-end services. The startup will be integrated into Microsoft... More
Facebook Launches Gaming Creator Program (Variety)
Facebook is stepping up its efforts to compete with Twitch and YouTube for video game streaming: The company is now offering select video gamers a chance to monetize their game-pla... More
Twitter is Working on a Snapchat-Style Video Sharing Tool (Bloomberg)
Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aimin... More