OTT/Streaming

Disney wants to be Netflix, yet the new contracts for stars and producers are causing entertainment lawyers to question which platforms are better for profit participants, writes a... More

First came the merger. Now comes the streaming service. Newly combined ViacomCBS is working on combining media assets for a new streaming service that will build on CBS All Access,... More

Both Apple and Disney’s premium streamers have been out in the wild for a little over a month. While it is far too soon to pass any judgements about their long-term viability, it... More

The Disney Plus streaming service is to be launched in India from the next month, piggybacking on the Hotstar platform that Disney acquired from Fox. Operations in India will inclu... More

The sports broadcasting industry has rapidly evolved in recent years, and the move of live broadcasting to the internet, utilizing OTT infrastructures will provide new opportunitie... More

New research from Ampere Analysis has found an increasing number of consumers no longer find watching TV with other members of their household particularly of interest. The researc... More

Sony Music is further expanding its footprint in the podcast world through a global partnership with Somethin' Else, the U.K.'s biggest independent audio and podcast producer. Term... More

Super Bowl LIV drew 102 million viewers on Fox and streaming platforms Sunday, notching the big game’s first uptick in linear viewership in five years. The Super Bowl scored an a... More

YouTube Music and YouTube Premium together have more than 20 million paying subscribers, and YouTube TV — Google’s over-the-top subscription TV service — has more than 2 mill... More

Less than 10% of Apple customers eligible for 12-month free trials of the company's Apple TV+ streaming video service have taken the offer, a Wall Street analyst said. Bernstein an... More

Since its founding in 1886, UK-based Football Club Arsenal has garnered an estimated fanbase of more than 100 million worldwide, and today, social media and digital video play a cr... More

Quibi is the boldest venture Hollywood has seen in its recent history. It involves multiple breakthroughs in every area: narrative, production and the business model. Here is a bre... More

AT&T’s WarnerMedia is not necessarily putting all of its eggs in the HBO Max basket, but it is certainly putting a lot of them there. One billion, two hundred million eggs, to be... More

Disney has Wall Streeters and the industry eagerly awaiting the company’s quarterly earnings announcement on Tuesday, which will include the first official subscriber numbers for... More

The Sundance Film Festival long has been a place where independently made movies slowly get absorbed into the Hollywood mainstream — a snowy paradise where boutique film buyers c... More

With tens of billions of dollars being invested in original and licensed content, programs will be heavily promoted to differentiate from their competitors.... More

Keeping its focus on great content and customer satisfaction will produce greater long-term benefits for Netflix than trying to expand to digital advertising.... More

The last decade or more within the advertising and marketing industry has been marked with an increased reliance on data, quantitative measurements, and programmatic alignment of b... More

As always, the power of traditional linear broadcast television will be on full display Sunday, when the San Francisco 49ers face the Kansas City Chiefs in Super Bowl LIV at Hard R... More

Drafting is not just a tactic used by NASCAR drivers or cyclists. It’s also the nickname for an internal media strategy by DAZN to grow its audience off big events like the Super... More