Data

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment...... More

Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering the customer. Fitbi... More

IBM snapped up file transfer specialist Aspera in 2013 to help customers move large data files to the cloud. Now the company is banking on its bandwidth-optimized FASP protocol and... More

More than anything else, the NBA has data. The league collects reams of data every day to add to its historic collection of statistics. At the center of all this is NBA CIO Michael... More

The rise of big data is pitting the old school against the new school as the NBA undergoes its analytics revolution. Last week’s NBA Finals may have offered the naysayers the str... More

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressabil... More

Alibaba’s platform generates close to 40 million transactions each day. With China’s middle class expected to double within the next few years, Alibaba expects this to spur dem... More

The big broadcast nets are beginning to book their first big upfront deals — deals that are showing signs of today’s complex media world. Technology innovation continues to dri... More

SAS wants to supercharge your business analysis, through new software that automatically builds multiple models of data and picks those that best predict future events. "If you tak... More

For topics that rank very highly and major events like the Oscars, Google will now also provide a real-time list of trending stories and additional information on the improved Tren... More

IBM has thrown its weight behind Spark, an increasingly popular tool that is used to analyze large amounts of data in real time. Spark opens up all sorts of emerging business appli... More

If Big Data is the oil well, full of potential, Big Analysis is the finished product: the fuel companies need and value. It exists for three reasons: First, it’s now incredibly c... More

Internet radio service Pandora this week announced it has acquired Next Big Sound, a leading music analytics provider, as it seeks to bolster its big data chops amid growing compet... More

Making the most of information is a priority for business leaders everywhere, but achieving this goal can be difficult. Research shows that just one in ten business leaders in Euro... More

The annual TV upfronts presentations are traditionally the forum where broadcasters and cable networks roll out their new and returning series and bring out their on-air stars to s... More

In the music industry, musicians create music in isolation and then release it to the public. They spend weeks or months writing, rehearsing, recording, mixing and mastering. After... More

On the eve of Upfront Week, the annual ritual in which the broadcast nets walk advertisers through their fall schedules, CBS is prepping a sales pitch designed to demonstrate its s... More

A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related ... More

If you need a hint at the importance of metadata for the media and entertainment industry, look no further than UltraViolet. The buy-once, play-anywhere digital content locker ser... More

Following yesterday’s packed Metadata Madness conference in Los Angeles, the discussion about the vital role that metadata plays in the digitization of today’s media & entertai... More