Data

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order ... More

Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights. And a big reason for that i... More

When Instagram announced last month that it is enabling two key features on its popular app, ie the Explore Page and the new Search function, it seemed like its providing users a q... More

U2 is winding up its first leg of its North America iNNOCENCE + eXPERIENCE Tour 2015. The shows are creating multiple terabytes of video and archive material that used to be delive... More

Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for. Through a n... More

For the Internet of Things to reach its full potential, a single communications standard is needed. A range of devices and “things” need to be able to communicate with cloud an... More

The new business — which is called Aerosense — is a joint-venture with Japanese robotics and automation company ZMP. It won’t sell drones, but instead will use them to captur... More

1. Data ingestion or ‘data in: To get the best out of a DMP your starting point should be harnessing the known data already contained within your business and marketing systems. ... More

When it comes to purchasing third-party cookie data for use in your marketing, I often liken it to buying a bunch of bananas. You bring home five or six that are ripe or near ripe,... More

Through Prime, Amazon learns not only about its customers’ shopping preferences but also the movies, books and music they like, the photos they upload and the devices they use th... More

While data and analytics may be cornerstones in many procurement, supply chain, and manufacturing processes, adoption of data-driven decision making in many companies has not yet r... More

Velocity is one of the defining characteristics of Big Data, and there are few situations in which speed is more imperative than motorsports. From NASCAR to Formula One and grassro... More

It includes pieces like Azure ML, the company’s cloud machine learning product, PowerBI, its data visualization tool and Azure Data Catalog, a service announced just last week de... More

The National Music Publishers Association agreed this week to sell the Harry Fox Agency, the music industry's dominant clearing house for mechanical rights, to Seasac, the No. 3 pe... More

Despite being in prime situation to mine its customer’s data for even bigger profits, Apple steadfastly refuses to partake of the “data for discounts” model, raising the inev... More

Twitter’s ads would work a lot better if it knew how old you are. So in an obvious data grab, Twitter will show animated balloons on your profile when it’s your birthday if you... More

The volume and scope of ad tech/marketing tech M&A activity in 2015 shows investors want in on marketing stacks with scalable infrastructure that can support programmatic growth an... More

More and more decisions, from the music business to the sports field, are being delegated to data. But where does that leave our intuition?. The gift talent-spotting is mysterious,... More

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment...... More

Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering the customer. Fitbi... More