Strategy
The Power of Analytics : Solving Problems Beyond Finding Insights (Dataconomy)
Emerging technological breakthroughs enter our consciousness promising a bright future, but more often than not they follow Gartner’s well plotted hype cycle – from the peak of... More
2016: The Critical Year For Measurement (MCN)
In a recent research report, top media and telecom analyst Tom Eagan of Telsey Advisory Group laid out the case for 2016 as the Year of Measurement, and it seems as if the pieces a... More
Frank & Oak Drives App Engagement, Sales with Targeted Push Notifications (MCD)
In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to d... More
Viacom: ‘Our Product Is Content, Our Currency Is Audiences’ (AdExchanger)
Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, dat... More
NBC ‘SNL’ App Makes Use of Smart Content
Matt Turner, CTO of media and publishing for MarkLogic Corp., looks at what NBC has done with its new “Saturday Night Live” app, and sees a first for the world of both OTT and ... More
The Challenges of Making Content ‘Smart’
What are online dating services, the Department of Defense and the finance industry doing better than Hollywood? Data. They’re more organized when it comes to data utilization, ... More
