Strategy

 

SRO Motorsports Group Names AWS its Global Technology Provider

The new agreement will see SRO series across the globe benefit from the industry-leading suite of cloud services, AI and ML provided by AWS, delivering an exceptional experience fo... More

Why is Serverless the Main Battlefield in the Next Decade? (Alibaba Cloud Blog)

A closer look at the trends and challenges of serverless adoption.... More

Overcoming the Top Four Challenges of Enterprise-Scale Machine Learning (Digitally Cognizant)

A cloud-based ‘lakehouse’ can provide a scalable, cost-effective platform for both machine learning and data analytics workloads.... More

Why Brands Need a Chief Entertainment Officer (AdAge)

This highly specialized team member is a game-changer that every company and platform needs right now. Whether it’s content creation, events, licensing, influencer marketing or c... More

The Future of Sports Fandom (S+B)

COVID-19 has ushered in an era in sports watching that will be more interactive and creative in blending real-life and virtual experiences.... More

GeoGuard: Forget Space – 2021 is a Digital Odyssey (PYMNTS)

David Briggs, founder and CEO of GeoGuard, explores how the pandemic has triggered the acceleration of digital in the payments arena, and why he believes the change is a permanent ... More

Zendesk Releases ‘Customer Experience Trends Report’ for 2021

Zendesk is looking toward customer experience trends for 2021 with some 20/20 vision. The company’s new “Customer Experience Trends Report” gathers data from approximately 90... More

Adobe CIO Discusses How to Ensure a Clear Tech Strategy (IA)

Cynthia Stoddard, CIO of Adobe, discusses how she puts across her tech strategy, citing cooperation between IT and business as vital.... More

3 Ways to Make OTT, CTV More Accessible (AdExchanger)

What’s holding advertisers back from investing in CTV and OTT? Unlike video, display and social formats, OTT is seen as a major financial and strategic investment due to higher C... More

Consumer Industry Trends: Adapting for 2021, Beyond (Forbes)

Consumer industries are changing at the speed of light amid this pandemic. Disruptors are taking the opportunity to challenge the status quo and as a result, are claiming market sh... More

DXC Technology, Microsoft to Power a More Personalized, Intelligent, Secure, Modern Workplace Experience for Global Enterprises

DXC and Microsoft are joining forces to deliver a solution and suite of services that will help companies to empower their employees with a modern workplace experience and to ensur... More

The Digital Piracy Dilemma (HBR)

In the world of film, one of the most important things copyright owners can do is market their content online to increase awareness and revenue. At the same time, they have to prot... More

Addressable TV Faces a Problem – Verance CEO Nil Shah Has a Solution (Forbes)

While this brave new television world offers new opportunities for viewers, media companies and advertisers, it also presents some serious challenges.... More

Content Discovery Will Decide the Streaming Wars (B&C)

Winners will offer simple, intuitive and highly personalized experiences.... More

20 Years Ago, Radiohead’s ‘Kid A’ Changed the Way Albums Were Marketed (Billboard)

At least a full decade before teasing new music snippets online became Marketing 101, the U.K. band and its label Capitol's ingenious web-heavy strategy propelled Kid A to the top ... More

Online Shopping Could Make Up 30% of All U.S. Sales This Holiday Season (Protocol)

Salesforce thinks that unprecedented shipping volumes could mean that retailers need to be smart about last-mile delivery plans.... More

The Virtual Economy: How the Pandemic Has Boosted the Lucrative Online World (Verdict)

The virtual economy has been growing for some time, but under the pandemic it has truly flourished.... More

Salesforce Debuts Digital 360 to Personalize the Customer Experience

Salesforce announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer enga... More

Gracenote Service Enables Cross-Platform Search, Discovery of Sports Content

Nielsen-owned Gracenote is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV prov... More

Hot New Job Title in a Pandemic: ‘Head of Remote Work’ (WP)

As the pandemic has rapidly accelerated a move to remote work — and widespread work-from-home arrangements are predicted to become permanent over the long-haul — some tech comp... More

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