Strategy

The new agreement will see SRO series across the globe benefit from the industry-leading suite of cloud services, AI and ML provided by AWS, delivering an exceptional experience fo... More

A closer look at the trends and challenges of serverless adoption.... More

A cloud-based ‘lakehouse’ can provide a scalable, cost-effective platform for both machine learning and data analytics workloads.... More

This highly specialized team member is a game-changer that every company and platform needs right now. Whether it’s content creation, events, licensing, influencer marketing or c... More

COVID-19 has ushered in an era in sports watching that will be more interactive and creative in blending real-life and virtual experiences.... More

David Briggs, founder and CEO of GeoGuard, explores how the pandemic has triggered the acceleration of digital in the payments arena, and why he believes the change is a permanent ... More

Zendesk is looking toward customer experience trends for 2021 with some 20/20 vision. The company’s new “Customer Experience Trends Report” gathers data from approximately 90... More

Cynthia Stoddard, CIO of Adobe, discusses how she puts across her tech strategy, citing cooperation between IT and business as vital.... More

What’s holding advertisers back from investing in CTV and OTT? Unlike video, display and social formats, OTT is seen as a major financial and strategic investment due to higher C... More

Consumer industries are changing at the speed of light amid this pandemic. Disruptors are taking the opportunity to challenge the status quo and as a result, are claiming market sh... More

DXC and Microsoft are joining forces to deliver a solution and suite of services that will help companies to empower their employees with a modern workplace experience and to ensur... More

In the world of film, one of the most important things copyright owners can do is market their content online to increase awareness and revenue. At the same time, they have to prot... More

While this brave new television world offers new opportunities for viewers, media companies and advertisers, it also presents some serious challenges.... More

Winners will offer simple, intuitive and highly personalized experiences.... More

At least a full decade before teasing new music snippets online became Marketing 101, the U.K. band and its label Capitol's ingenious web-heavy strategy propelled Kid A to the top ... More

Salesforce thinks that unprecedented shipping volumes could mean that retailers need to be smart about last-mile delivery plans.... More

The virtual economy has been growing for some time, but under the pandemic it has truly flourished.... More

Salesforce announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer enga... More

Nielsen-owned Gracenote is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV prov... More

As the pandemic has rapidly accelerated a move to remote work — and widespread work-from-home arrangements are predicted to become permanent over the long-haul — some tech comp... More