A dream of science fiction, which is how Facebook’s Mark Zuckerberg describes virtual reality, is about to come true. Oculus, the virtual-reality company that Facebook acquired f... More
Tag Archives: VR
The Oculus Rift Is Here, but Virtual Reality Is Still Rough Around the Edges (New York Times)
Testronic to Open Dedicated VR Test Center (MESA)
Testronic, a leading QA, localization and compliance specialist, has opened a dedicated Virtual Reality Test Centre. The VR Centre will operate within Testronic’s Warsaw, Poland ... More
Hardware Giants Bet Big on Virtual Reality and a Market That Doesn’t Yet Exist (Variety)
Remember that feeling as a child before your birthday — the mixture of excitement and worry that deepest-held wishes might not come true? That’s how everyone in the nascent bus... More
Steve Wozniak and Palmer Luckey: Virtual Reality, Yes. Augmented Reality, Not Yet. (Re/code)
Apple co-founder Steve Wozniak and Oculus co-founder Palmer Luckey looooovvvve virtual reality, they told Re/code Executive Editor Kara Swisher at Silicon Valley Comic Con — but ... More
VR: The Time for Tech Demos is Over (GamesIndustry)
It's going to be quite a few years before VR becomes the mass-market revolution that the hype around the technology at GDC would suggest, but the shape of the early years, at least... More
We Have 5 Years Until The Virtual Reality Revolution (ARC)
Technology cycles create periods of hype and fizzle. Expectations are enormous … often followed by tempered reality when actual market dynamics are realized. For instance, smartw... More
Will VR Rock in 2016? (TBI Vision)
Analysts are divided as to whether 2016 is the year virtual reality takes off, or how many of the new high-end headsets will make it into homes. What is clear is that content compa... More
Virtual-Reality Movies: Get Ready for the VR Revolution (WSJ)
Over the next few years, virtual reality will completely reboot your relationship to the moving image. That’s because the once-geeks-only technology, known as VR for short, is be... More
ABC Tests Virtual-Reality Ads By Weaving Lexus Into ‘Quantico’ (Variety)
ABC and other TV networks routinely allow certain advertisers to weave their smartphones and cola cans into scripted comedies and dramas as part of a longstanding practice known as... More
What VR Content Do Consumers Want? (MCN)
As virtual reality platforms for the high, middle and lower ends of the market continue to enter the market, there’s still an ongoing debate about what kind of content will reson... More
How Fox’s “The Martian VR Experience” Became Hollywood’s Most Ambitious VR Experiment (Fast Company)
If you’re in the middle of creating what could well be Hollywood’s most ambitious consumer virtual reality project yet, you’d think having a concrete plan for how to get from... More
VR Will Soon Revolutionize How Football Players Train (Wired)
future NFL fans could put themselves themselves in the middle of a highlight reel as their favorite player or walk amongst their team as they leave the tunnel and head to the field... More
Oculus Owns The Current Wave of Virtual Reality, But What About the Future? (VRD)
User experience designers refer to the uncomfortable barriers between a product and the users full enjoyment and realization of it as friction. From the moment you open the box, th... More
Can Virtual Reality Rescue Big Data? (VR Developer)
The “Big Data” movement feels stalled. A Google search for “Big Data is dead” produces a lot of, well, data about the topic. What started as a noble idea, to capture all o... More
Stanford Uses Virtual Reality To Make Its Heisman Pitch For Christian McCaffrey (TechCrunch)
This is just the most recent sports team to take advantage of Facebook’s 360-degree video experience, and fans are getting into it. Moments like these are what’s selling mainst... More