All posts by Andy Marken
Being More Connected Actually Sucks
A few months back we were fighting to stay awake and pay attention during one of those vibrant technology-forward conferences when a speaker bounded onto the stage and told the gla... More
Great Films Flooding Every Screen
Life has returned to normal – the old normal and the new normal. The old normal? Just ask the Academy about their theatrical requirements. Want a shot at a statue? Show your f... More
IBC Lessons: Sharing Ideas Improves Content Production
Growing up, our dad used to tell us, “You can’t put 10 gallons of stuff in a five-gallon bucket so sometimes, you just have to leave some stuff behind.” That’s been impo... More
Streaming Ads Could Benefit the Total Entertainment System
It was a sign of our times. A few months ago, the industry held its annual upfronts where network and streaming execs tell potential buyers what a powerful draw they are going t... More
DVD, Vinyl, Books. People Still Enjoy Passion Done Right
Years ago, we were talking with a client CEO of a 5.25-in WORM (write once, read many) optical library company who had just purchased a 12-, 14-inch WORM company and we asked him j... More
Content Comes in Many Forms
Sometimes we get so enamored with movies in theaters and content on our home screen we think that’s the alpha and omega of the entertainment industry. It takes our kids to bring ... More
Tech Jumpstarts New Creative World
Change comes slowly to the M&E industry … except when it doesn’t. Just before the pandemic, the British Academy of Film and Television (BAFTA) and the British Film Institut... More
Home Entertainment Viewing Keeps Growing
Back in 1991, Geoffrey Moore in his book “Crossing the Chasm,” coalesced the idea that it’s a long way between developing/introducing a product/service and getting to the poi... More
Sharing Great Video Stories Around the Globe
My wife hates it when we stumble across one of the really old Godzilla movies, complaining that the effects and dubbing are so bad. But that’s what makes them great. You never... More
M&E is Just Beginning to Learn
If you want to make a splash, a big splash, do something that’s never been done before. What’s the worst that can happen? (more…)... More
Social Video Can Deliver Viewers, Opportunities
TV set viewing helped folks around the globe survive 2020. It did a great job of keeping us from rushing out into the street and the office to hug and talk with someone who wasn’... More
IBC a Sign of a Return to Normal
One of the greatest signs that the industry is getting serious about moving forward was the announcement of the 2021 IBC programme — in person and virtual — in Amsterdam Dec 3-... More
Progress is About Not Wishing for the Past
Okay we admit it: 2021 hasn’t turned out exactly as the year we planned. Yet this year has been better than 2020 and people have persevered. Folks in the M&E industry changed ... More
Content Comes in Many Forms
Sometimes we get so enamored with movies in theaters and content on our home screen we think that’s the alpha and omega of the entertainment industry. It takes our kids to bri... More
Now Serving Viewing Options
Producers, directors and talent will disagree, but we often feel that the best filmmakers around are the people who do film trailers. They take the best parts of the video story... More
M&E Industry is Stronger, Healthier Together
Keeping a home entertainment budget in shape today as the marketplace “matures” is a lot like keeping yourself in shape as you mature. Back in the antenna days you had a res... More
Social Media Video, the Emerging Content Source
The M&E industry is back in business. It’s different, but it’s back. (more…)... More
5G Will Open the Complete Content Pipeline
Back in 1986 when Top Gun first hit the screen, we heard those oft quoted words spoken, “I feel the need, the need for speed.” And when our daughter walks out of the theater af... More
Now Serving Viewing Options
Producers, directors and talent will disagree, but we often feel that the best filmmakers around are the people who do film trailers. They take the best parts of the video story... More