Technology

 

Beacon Technology: The Where, What, Who, How and Why (Forbes)

Retail is probably the most often cited example of an industry employing beacons, with heavy hitters like Macy’s and Lord & Taylor deploying them in their stores. But retail repr... More

The Impact of Apple TV Universal Search on Content Apps (Digital Ian)

If universal search for Apple TV is widely adopted there are implications for viewer behavior as well as media companies and their Apple TV content apps. They may no longer play th... More

Using Site Search Visitor Intelligence to Acquire New Customers (Digital Marketing Blog)

Site search occupies a unique position in the hierarchy of corporate digital marketing strategies. It holds that position because of the quality of first-party visitor intelligence... More

In-Game Tracking is Latest NFL Dataset (Datanami)

The NFL’s take on big data involves converting high-speed data on each player’s position on the field and converting it into real-time statistics. Those stats are increasingly ... More

How Can Marketers Take Geolocation Further? (ExchangeWire)

As the number of devices used by consumers increases – accelerated by the IoT and connected devices becoming mainstream ­– marketers need to work harder to maintain engagement... More

Adblockers Hit Another Market: Video (Monday Note)

According to a new SecretMedia study, because of ad blocking software, one quarter to two thirds of video time ends up un-monetized. While broadcasters begin to grasp the full vibr... More

Adobe and Livefyre Partner to Bring Curated Social Content to Brand Experiences (DMB)

Bringing the totality of branded and social curated content together is a unique opportunity and capability that the joint Adobe and Livefyre partnership brings to marketers. Accor... More

Spotify’s ‘Found Them First’ Puts a New Spin on Discovery Bragging Rights (Billboard)

Do you listen to bands before they're famous? Are you a tastemaker? Spotify now has an online tool for the earliest of adopters. Found Them First is a microsite that lets Spotify u... More

NFL CIO Expects Sideline Video Streaming for Players, Coaches to be Rolled out Next Season (GeekWire)

The NFL tested video streaming to the tablets during last year’s Pro Bowl, and it also was met with generally positive feedback. Thanks to Microsoft’s $400 million, five-year c... More

Why Live Streaming Is the Future of Fashion Week (Racked)

Email addresses are collected through the live streams' access portals, and social media widgets are utilized so viewers can share individual look images on their social feeds. Exp... More

Why Occlusion is the Next Great Frontier for Image Recognition (The Stack)

The intensity of current research into the field of image recognition reflects the potential ramifications of computers being able to make sense of the visual world, either through... More

The Beatles, Bob Dylan, The Byrds … And Big Data? (Forbes)

I love new music apps like Songza and Rdio that help me discover new music and artists I might never have found on my own. When thinking about how such apps work, I wondered if the... More

Neiman Marcus Expands Visual Product Search to Push Mobile Purchases (Digiday)

Neiman Marcus is trying to solve the struggle for customers who can picture the item they’re shopping for but can’t describe it. In order to make the search easier, the retaile... More

Smart Radio Prototype Developed in Finland (Phys.org)

The radio of the future will know the listener's preferences. It will also know when background music is needed and when the user wants to listen intently. The prototype of this on... More

Data And Analytics Power Technology At The US Open (Forbes)

This year, by analyzing the streams of data, we can point out “moments of achievement,” in real-time, such as the player’s fastest serve during the tournament. Most fans migh... More

Tech Puts a Spin on Tennis at the US Open (Recode)

Advances in sports technology and analytics are fueling the rise of tennis’s new star: The fan. This year’s US Open, which begins Aug. 31 in Flushing, NY, marks an influx of te... More

How Diageo’s Head of Design is Harnessing Visual Recognition to Drive Marketing Effectiveness (The Drum)

“Something that we have particularly developed over the past year is understanding more and more the impact that visual recognition has,” he explained. “We discovered more ab... More

Universal Search: TV’s Most Aggravating Problem Demands a Total Solution (Variety)

The problem isn’t so much the technical complexity of cross-platform search as it is that companies don’t want to help monetize content in which they don’t have a vested inte... More

New Image Recognition App Brings Context to Smartphone Photos (Network World)

Deep learning will create a 'visual internet' where everyday objects will be recognized by smartphones, says an app developer...... More

Apple Is Looking At Facial Recognition For Easing Photo-Sharing (TechCrunch)

Perhaps taking a leaf out of Facebook’s playbook, Apple is looking at ways to automatically share photographs with the people being snapped, according to a new patent filing (spo... More

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