KEYNOTE: Mark Shafer, Walt Disney Parks and Resorts

Mark Shafer
Senior Vice President, Revenue Management & Analytics
Walt Disney Parks and Resorts

Mark W. Shafer, Senior Vice President of Revenue & Profit Management for Walt Disney Parks and Resorts has been a Disney cast member for 18 years. His responsibilities include Revenue Management across multiple segments, including Walt Disney World, Disneyland California, Disneyland Paris, Hong Kong Disneyland and support to Tokyo Disneyland. These responsibilities also span multiple lines of business, including Theme Parks, Resorts, Food and Beverage, Merchandise. In addition, his team supports science applications at Disney Cruise Line, ABC, ESPN, Disney Theatrical Productions, Studios, and the Disney Interactive Media Group. Mark spent 12 years in the airline industry with People Express Airlines and Continental Airlines, holding positions in Domestic and International Pricing/Revenue Management.

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