Games/Interactive

A survey of 13,000 marketing, creative and technology professionals conducted by Adobe has distilled the key digital and technology trends which look set to shape marketing strateg... More

The digital video space is maturing quickly, with new services joining the battle every week. In the U.S. market alone, digital channels on platforms like Roku number in the thousa... More

Influential has launched its Social Intelligence platform to find influencers for brands with the help of IBM Watson’s artificial intelligence. The idea is to make influencers... More

On Tuesday, IBM and Unity launched the IBM Watson Unity SDK on the Unity Asset Store, allowing developers to more easily integrate Watson cloud services and artificial intelligence... More

The NBA’s relationship with technology is paramount to its growth as a league. Its embrace of social media has opened doors that other sports leagues slammed shut, providing an u... More

On Monday, Unilever’s chief marketing officer Keith Weed gave a speech in which he outlined the world’s second-biggest advertiser’s concerns with the toxic environment and co... More

The podcast and prestige TV booms have charted similarly ascendant paths in the last several years, so it makes sense that, with both bubbles almost at capacity, the two have melde... More

Adobe has traditionally pioneered tools and workflows for professionals and creatives to build for a digital medium. The rise of virtual reality has led to Adobe building the platf... More

When was the last time you were lost on your smartphone? Because for me, it was just this morning. Whether on Facebook, Twitter, or email itself, I end up tapping something that ta... More

Snap Inc. will finally start giving digital celebrities more data about how popular their posts are -- a move that could help reverse an exodus to Instagram. Snap is going to gi... More

Magic Leap and the National Basketball Association are partnering with Turner Sports to show live games on its platform in an app that will be available to Magic Leap One “Creato... More

Artificial intelligence could be "billions of times smarter" than humans and people may need to merge with computers to survive, a futurist told CNBC on Tuesday. Speaking on a p... More

In advance of the league’s All-Star weekend, Turner said it launched its NBA on TNT VR app, which will bring fans closer to the game thanks to Intel’s True VR virtual reality t... More

The surging popularity of bitcoin and cryptocurrencies offers a vision of a more efficient world where individuals can deal directly with each other without trusted centralised ins... More

A few years ago, Google created a new kind of computer chip to help power its giant artificial intelligence systems. These chips were designed to handle the complex processes that ... More

In 2018, disruptive technologies like artificial intelligence, natural language processing, and computer vision are maturing, going from game-changing ideas to foundational tools f... More

Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (A... More

Facebook is not just losing its audience, it's losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new ... More

SAP and Badgley Mischka today announced that they will unveil the Badgley Mischka Runway mobile app by SAP, available exclusively on the iPhone and iPad, that will allow audience m... More

WP Engine announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazo... More