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Who Will Own the ‘Marketing Cloud’ of the Future? (MediaPost)
Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated by whoever controls the most and best consumer... More
Accenture Interactive Boss: ‘It’s Just a Matter of Time’ Before Consultancies Unseat Ad Agencies (Digiday)
Joydeep Bhattacharya, Accenture Interactive: "Now more than ever, it’s apparent that marketers need to be more focused on growing their businesses. If they don’t own that agend... More
Is Streaming Cord-Sharing Next? (MediaPost)
Pay TV companies are increasingly worried about password sharing when it comes to streaming apps and platforms of TV networks and other services. Key question: Should they make ... More
Why Facebook is Starting to Spend Like a Media Giant (The Street)
Facebook wants to encourage more sharing of user-generated content. Since mid-2016, Facebook has been trying hard to reverse a decline in the sharing of "original" content (i.e., s... More
White House: Secure 5G is National Priority (MCN)
President Donald Trump's new America first National Security Strategy includes a key role for next-gen wireless. "We will improve America’s digital infrastructure by deploying a ... More
China’s Tencent Has Quietly Built an Entertainment Empire That Western Tech Giants Can Only Envy (Forbes)
In their battle for people’s screen time, U.S. technology giants are all targeting the entertainment industry, with companies including Apple, Amazon and Facebook each setting as... More
Seven and a Half Reasons to Be Optimistic About Tech in 2018 (Bloomberg)
Bitcoin - You can’t use bitcoin on Amazon, or for much of anything at the moment besides speculation. But that’s only half the story. For a second, let’s forget the crazy run... More
TiVo Survey: Pace of Cord-Cutting Churn Slows (B&C)
Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More
WWE to Launch Show on Facebook (TVB Europe)
Facebook has signed an exclusive deal with WWE to launch a new live weekly show. Mixed Match Challenge will stream live in the US exclusively on Facebook’s Watch platform on Tues... More
The FCC Has Reversed a 2015 Rule that Could Change How You Access, Pay for Internet Service (CNBC)
The FCC voted on Thursday to eliminate the Open Internet Order, better known as "net neutrality" regulations. The decision will give more power to internet service providers (ISPs)... More
Box Launches Box Transform Consulting Service to Drive Digital Transformation for Enterprises (MESA)
Box today introduced Box Transform, a new service from Box Consulting, its advanced professional services team. Box Transform is a white-glove program that offers customers a dedic... More
Twitter Makes View Count on Videos Public (VideoInk)
Twitter announced that it will now display the view count of videos posted on its platform. The view count will appear on both organic videos and video ads but not pre-roll ads, ac... More
TV Networks are Buying Original Digital Series for Their Apps (Digiday)
In a tenuous market for short-form video content, digital video creators might have a new, but old friend: TV networks. Discovery is among a number of TV networks taking pitches fo... More
Parks: Simplified User Experience Key to Energizing Smart-TV, Streaming Media Device Sales (HMM)
With sales of smart-TVs and streaming media players apparently softening, consumer electronics manufacturers are simplifying the user experience to energize sales, according to new... More
Suddenly, Digital Single Market Doesn’t ‘Need’ EU Agency (EUobserver)
European commissioner for the digital economy Mariya Gabriel on Monday (4 December) downplayed the importance of the rejected commission idea for a strong EU telecommunications wat... More
Report: Streaming Primary Viewing Method for 31% of U.S. (Advanced Television)
Figures from financial services company Raymond James reveal that 31 per cent of internet users polled in November named a streaming service like Netflix or Hulu as their primary m... More
After Delay, Amazon Prime Video Added to Apple TV (MediaPost)
Amazon’s Prime Video application has debuted on Apple TV devices. The launch has been a long time coming, with Apple CEO Tim Cook first announcing the partnership between the two... More
Ten Predictions for Digital Media in 2018 (TechCrunch)
7. Brave new technologies like AI (via virtual assistants Alexa, Siri and Google) flood the mainstream and increasingly impact the worlds of media, entertainment and advertising, w... More
Verizon: 5G Service in Five Cities by the End of Next Year (The Verge)
Verizon is getting closer to releasing its first commercial 5G network, with the company announcing today that it plans on launching 5G in three to five cities by the end of next y... More
YouTube is Launching its Own Take on Stories with a New Video Format Called ‘Reels’ (TechCrunch)
Even YouTube is adding Stories. The popular format introduced by Snapchat, then adopted by Instagram, Skype, Facebook, Messenger and even some dating apps, is now making its way to... More