OTT/Streaming

The better a streaming company's tools for figuring out what people watch and why, the better positioned that streaming company is to come out with the next big streaming hit. And ... More

It’s hard to grasp how Apple—albeit, one of America’s most successful companies—expects to compete in the streaming wars when it’s offering a fraction of the viewing choi... More

Dolby has launched its first consumer campaign around its multi-dimensional sound technology, Dolby Atmos, with the first campaign video debuting Nov. 24 at the 2019 American Music... More

Global sports streaming service DAZN is closing in on eight million subscribers worldwide, having almost doubled its customer base in the past six months, SportsPro has learnt. Acc... More

Subscriptions to live streaming services are predicted to hit 91 million over the next five years. According to a new study, the advancement in the live streaming market is being d... More

The last few weeks have been dominated by the arrival of AppleTV+, Britbox and Disney+, making it seem not a day goes by without another installment in the streaming wars. With a g... More

Applicaster has partnered with Nexstar Media Group-owned, WGN America, to build the media organization’s first ever mobile experience. The new WGN America app was developed using... More

Veritone announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters ... More

There’s no doubt about Disney’s desire to make an impression on the market with direct-to-consumer service Disney Plus, trumpeting 10 million subscribers just a day after its N... More

When studios can selectively report box office and renew shows without disclosing viewership numbers, anything can be a hit. Take our word for it.... More

YouTube wants to help creators who use profanity — or otherwise produce videos that are deemed “advertiser unfriendly” — to make more money: The video giant has launched a ... More

Liberty Media chairman John Malone believes that consolidation, which has swept through the traditional cable distribution business largely at his own hand, will come to streaming ... More

Dolby and Warner Music Group are introducing an elevated way to experience WMG songs and albums with Dolby Atmos Music. Dolby Atmos is redefining how music is experienced by giving... More

As new streamers prepare to enter a crowded marketplace and continue to change the way we watch TV, it’s usually without a standards and practices filter. In the direct-to-consum... More

Disney’s marketing force is reaching beyond its traditional family audience to send a message that its $7-a-month subscription service Disney+ offers something for all ages.... More

Billionaire investor John Malone also touted the increasingly valuable game of TV sports content during the company's investor day. ... More

Madison Avenue has hopes old web formats will gain traction in a new TV-screen frontier, one on which viewers watch fewer traditional video ads but might gravitate to an on-screen ... More

Nordic broadcasters are increasingly focusing on local originals and collaborating with each other to produce them in their battle with international SVOD giants such as Netflix, a... More

With binge-viewing now common and full seasons ultimately available online, the idea of subscribing to a service just to watch a favorite show or two is a real risk. Put another wa... More

The behavior of the Hollywood entertainment giants can be explained by an old, sometimes forgotten theory that describes disruptive technologies: the innovator’s dilemma. The dil... More