Data

1. Data ingestion or ‘data in: To get the best out of a DMP your starting point should be harnessing the known data already contained within your business and marketing systems. ... More

When it comes to purchasing third-party cookie data for use in your marketing, I often liken it to buying a bunch of bananas. You bring home five or six that are ripe or near ripe,... More

Through Prime, Amazon learns not only about its customers’ shopping preferences but also the movies, books and music they like, the photos they upload and the devices they use th... More

While data and analytics may be cornerstones in many procurement, supply chain, and manufacturing processes, adoption of data-driven decision making in many companies has not yet r... More

Velocity is one of the defining characteristics of Big Data, and there are few situations in which speed is more imperative than motorsports. From NASCAR to Formula One and grassro... More

It includes pieces like Azure ML, the company’s cloud machine learning product, PowerBI, its data visualization tool and Azure Data Catalog, a service announced just last week de... More

The National Music Publishers Association agreed this week to sell the Harry Fox Agency, the music industry's dominant clearing house for mechanical rights, to Seasac, the No. 3 pe... More

Despite being in prime situation to mine its customer’s data for even bigger profits, Apple steadfastly refuses to partake of the “data for discounts” model, raising the inev... More

Twitter’s ads would work a lot better if it knew how old you are. So in an obvious data grab, Twitter will show animated balloons on your profile when it’s your birthday if you... More

The volume and scope of ad tech/marketing tech M&A activity in 2015 shows investors want in on marketing stacks with scalable infrastructure that can support programmatic growth an... More

More and more decisions, from the music business to the sports field, are being delegated to data. But where does that leave our intuition?. The gift talent-spotting is mysterious,... More

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment...... More

Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering the customer. Fitbi... More

IBM snapped up file transfer specialist Aspera in 2013 to help customers move large data files to the cloud. Now the company is banking on its bandwidth-optimized FASP protocol and... More

More than anything else, the NBA has data. The league collects reams of data every day to add to its historic collection of statistics. At the center of all this is NBA CIO Michael... More

The rise of big data is pitting the old school against the new school as the NBA undergoes its analytics revolution. Last week’s NBA Finals may have offered the naysayers the str... More

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressabil... More

Alibaba’s platform generates close to 40 million transactions each day. With China’s middle class expected to double within the next few years, Alibaba expects this to spur dem... More

The big broadcast nets are beginning to book their first big upfront deals — deals that are showing signs of today’s complex media world. Technology innovation continues to dri... More

SAS wants to supercharge your business analysis, through new software that automatically builds multiple models of data and picks those that best predict future events. "If you tak... More