Management

 

Digital Marketing Without Data? Dream On (Digital Marketing Blog)

Running a successful digital marketing campaign means taking decisive steps to bring together the multitude of elements that embody great end-to-end customer experiences. When digi... More

DRM Could be Making a Comeback in the Enterprise (CSO Online)

Digital rights management might be coming back to the enterprise, experts say, as long as usability issues don't get in the way. You might remember the technology from a decade or ... More

Facebook Introduces New Tools to Crack Down on Video Copyright Violations (WSJ)

Facebook has been under fire lately from top Web video creators who have called out the social networking giant for failing to prevent people from posting their videos without perm... More

Has Digital Radio Missed its Prime? (Radio World)

Has it taken too long for digital radio to take root? Perhaps. Or maybe digital radio was born ahead of its time, when not all things were digital. And while the benefits of digita... More

Universal Search: TV’s Most Aggravating Problem Demands a Total Solution (Variety)

The problem isn’t so much the technical complexity of cross-platform search as it is that companies don’t want to help monetize content in which they don’t have a vested inte... More

Massive Growth in Digital Broadcasting Driving the Global DRM Market (Digital Journal)

Online video and online publications are now acknowledged as a powerful format for communication and entertainment. As the digital broadcasting is growing the scope of piracy is bo... More

Comedian Louis CK Accepts Bitcoin, Shuns DRM (Brave New Coin)

Louis CK is a globally recognised comedian. He is leading the pack by becoming the first major comedian to accept bitcoin as a payment method. The company he has chosen to use is B... More

Are You Staffed for Big Data Excellence? (Rewrite)

Expectations for Big Data remain high. It offers businesses the real possibility of becoming more competitive in uncertain times. Yet it also embodies everything that is powerful a... More

Civolution Completes Teletrax Sale, Turns Focus to Watermarking

Automated content recognition tech company Civolution has completed the sale of its TV analytics and TV synced ads business, Teletrax, to 4C, a Chicago-based data science software ... More

Infor Adds New Alliances to Bolster Enterprise Asset Management Network (SCN)

Infor, the industry cloud company, has announced announced new alliance partnerships with Advoco, Inc. and YES Energy Source. As members of the Infor Partner Network, both organiza... More

Avalon Partners With censhare to Enable New Generation of Solutions (SCN)

Avalon Consulting and censhare have announced a new partnership facilitating the creation of semantic communications systems for data-driven enterprises. Avalon has proven expertis... More

The 3 Reasons Content Marketers Will Fail Without Digital Asset Management (MarTech Advisor)

86 percent of B2B marketers and 77 percent of B2C marketers use content marketing, and 70 percent of marketers are producing more content now than they did a year ago. Building out... More

Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time (AdAge)

Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for. Through a n... More

The IoT Standards War (Data Center Knowledge)

For the Internet of Things to reach its full potential, a single communications standard is needed. A range of devices and “things” need to be able to communicate with cloud an... More

Apple Investigating Automated Ad System for Podcasts (AI)

Your next podcast listening session could be interrupted by dynamically placed, constantly refreshed and targeted content — read advertisements — served up by iAd, if Apple dep... More

Comcast Wholesale Teams With Rovi To Deliver An Interactive Program Guide (VOD Professional)

Comcast Wholesale, a provider of commercial digital services for video, Internet, and voice, and Rovi, a leader in the discovery and personalization digital entertainment technolog... More

Five Best Practice Tips for Data Management Platforms (Econsultancy)

1. Data ingestion or ‘data in: To get the best out of a DMP your starting point should be harnessing the known data already contained within your business and marketing systems. ... More

Stop Separating Your Campaign Management and DAM Solutions (Digital Marketing Blog)

If you use a campaign management solution, you may be shooting yourself in the foot and then tying both hands behind your back to boot. The amazing thing is, stopping the bleeding ... More

Ten Ways Big Data Is Revolutionizing Supply Chain Management (Forbes)

Big data is providing supplier networks with greater data accuracy, clarity, and insights, leading to more contextual intelligence shared across supply chains. Forward-thinking man... More

Teradata’s Big Data Appliance: Analysis For Everyone (IW)

With the latest release of its Teradata Appliance For Hadoop, the vendor keeps its focus on pre-loaded racks with commodity hardware that are pre-configured with a Hadoop solution ... More

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