Marketing

If you haven’t heard of the online styling service Stitch Fix, you will soon. Using a combination of sophisticated algorithms and personal touches from stylists, the company ship... More

Bringing the totality of branded and social curated content together is a unique opportunity and capability that the joint Adobe and Livefyre partnership brings to marketers. Accor... More

A significant finding of the survey was reported as follows: “Most marketers acknowledge that data and analytics are the key to addressing a more complex landscape; 96 percent sa... More

The embrace of shoppable video would mark the culmination of nearly two decades of efforts. Since the ’90s, the TV industry has been trying to achieve the same. The longstanding ... More

In response to data that suggests over a third of TV viewers search online for advertised products shown during a commercial break, Suzuki sought to provide a seamless journey from... More

AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisiti... More

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the rev... More

Since 1990, IBM has been working with the United States Tennis Association to support the technological infrastructure of the U.S. Open. Back in the day, that meant generating scor... More

Neiman Marcus is trying to solve the struggle for customers who can picture the item they’re shopping for but can’t describe it. In order to make the search easier, the retaile... More

Intelligent, or structured, content is nothing new. We’ve been talking about it for years, particularly in relation to creating and storing technical documentation. But intellige... More

At sports stadiums, beacons are the ultimate convergence of mobile and mayhem, cutting through (record-breaking noise) to get high-value information into the hands of the people wh... More

One of the biggest knocks against mobile involves data and measurement. Digital buyers trained on cookies and conversions are at a loss in an app-based world. Persistent first-part... More

Despite being in prime situation to mine its customer’s data for even bigger profits, Apple steadfastly refuses to partake of the “data for discounts” model, raising the inev... More

A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related ... More

Broadcasters, cable networks and pay-per-view providers who distribute their content primarily through cable and satellite TV services have long operated in the dark when comes to ... More

Regardless of the size of your business, getting personal with your customers is proving more important by the day, according to Adobe’s “2014 Digital Marketing Optimization Su... More