Measurement

Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielse... More

On the heels of its acquisition of Rentrak, comScore is preparing a “roadmap” on a suite of new products and services leveraging its combined assets. The new product deployment... More

Online tracking firm comScore has completed its stock-for-stock acquisition of media and entertainment research firm Rentrak, creating a new audience measurement powerhouse that’... More

Box office specialist and media measurement researcher Rentrak has acquired distribution management concern Hollywood Software for an undisclosed price, Variety has learned exclusi... More

The entire TV industry is aching for any glimmer of insight into viewership for Netflix, which has promised never to reveal audience data for its shows. And one company is claiming... More

Finding Meaning Through Data: Analyzing that point of contact--or engagement--is now possible with the rise of data analytics services from Facebook and others that enable TV creat... More

Nielsen is getting more social. The media research firm plans to announce on Wednesday that it is working with Facebook to include conversations about TV programs on the social net... More

Given an absence of uniformity in the near-future for measuring media, what is a network, a digital-first content producer or a major brand (or their agency) to do? Enlighten – D... More

If Nielsen isn’t going to do a good enough job accurately measuring TV to satisfy NBCUniversal, the conglomerate isn’t about to stand idly by. That’s the word from Linda Yacc... More

While consumers enjoy a vast array of devices to watch video, the gadget diversity presents publishers and marketers with a significant amount of “leakage” — meaning views th... More

Viewers in Britain and the U.S. have been clamoring for the return of the critically acclaimed BBC series “Sherlock,” which debuts Jan. 1. But where else in the world might the... More

The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approa... More

For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, we are witnessing a veritable arms r... More

American viewers watch less live TV, while more households have access to streaming video on demand services like Netflix, according to a first look at Nielsen’s newly released t... More

Netflix doesn’t release viewership numbers. But Ted Sarandos, the company’s top creative executive, sure does like to talk about them. At his keynote during the UBS Global Medi... More

The TV industry will mark 2016 by finally getting to try out Nielsen’s long-ballyhooed Total Audience Measurement tool. B&C got an early look at the system this month in a living... More

Rentrak and comScore Nov. 24 announced their proposed merger has passed the mandated waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976. Passing the regulat... More

With the new product, the companies say marketers can measure results to see their specific return on investment. They can also secure “share of voice” data from Rentrak, the T... More

One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Niel... More

The challenges of the new world order have forced the industry to find ways to accurately capture increasingly scattered audiences and enable reporting across mutliple devices. The... More