Measurement
Nielsen Takes Controlling Stake In Nielsen Catalina, Doubles Down On Measuring Buying Behavior (AdExchanger)
Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielse... More
comScore Readying ‘Total Home Panel,’ Will Measure Up To A Dozen Devices Per Home (MediaPost)
On the heels of its acquisition of Rentrak, comScore is preparing a “roadmap” on a suite of new products and services leveraging its combined assets. The new product deployment... More
comScore, Rentrak Complete Merger
Online tracking firm comScore has completed its stock-for-stock acquisition of media and entertainment research firm Rentrak, creating a new audience measurement powerhouse that’... More
Rentrak Buys Hollywood Software (Variety)
Box office specialist and media measurement researcher Rentrak has acquired distribution management concern Hollywood Software for an undisclosed price, Variety has learned exclusi... More
Inside the Company Behind Netflix’s Measurement War (AdAge)
The entire TV industry is aching for any glimmer of insight into viewership for Netflix, which has promised never to reveal audience data for its shows. And one company is claiming... More
Hollywood Meets Data (CMO)
Finding Meaning Through Data: Analyzing that point of contact--or engagement--is now possible with the rise of data analytics services from Facebook and others that enable TV creat... More
Nielsen to Use Facebook and Twitter in New Ratings System (NY Times)
Nielsen is getting more social. The media research firm plans to announce on Wednesday that it is working with Facebook to include conversations about TV programs on the social net... More
Nielsen, Netflix And NBC: Where Is Media Measurement Going? (Forbes)
Given an absence of uniformity in the near-future for measuring media, what is a network, a digital-first content producer or a major brand (or their agency) to do? Enlighten – D... More
NBCUniversal Ad Sales Chief Slams Nielsen for TV Measurement Problems (Variety)
If Nielsen isn’t going to do a good enough job accurately measuring TV to satisfy NBCUniversal, the conglomerate isn’t about to stand idly by. That’s the word from Linda Yacc... More
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor (Beet.TV)
While consumers enjoy a vast array of devices to watch video, the gadget diversity presents publishers and marketers with a significant amount of “leakage” — meaning views th... More
BBC Uses Artificial Intelligence to Track Down New Audiences for ‘Sherlock’ (recode)
Viewers in Britain and the U.S. have been clamoring for the return of the critically acclaimed BBC series “Sherlock,” which debuts Jan. 1. But where else in the world might the... More
Kantar, Nielsen Face Off To Upgrade UK TV Measurement (Beet.TV)
The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approa... More
Don’t Wait Around For A Universal ID (AdExchanger)
For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, we are witnessing a veritable arms r... More
Nielsen: Live TV Viewing Drops, More Homes Get SVOD (B&C)
American viewers watch less live TV, while more households have access to streaming video on demand services like Netflix, according to a first look at Nielsen’s newly released t... More
Why Netflix’s Hype Makes TV’s Viewership Measurement Crisis Worse (The Wrap)
Netflix doesn’t release viewership numbers. But Ted Sarandos, the company’s top creative executive, sure does like to talk about them. At his keynote during the UBS Global Medi... More
7 Things You Need to Know About Nielsen’s New Tool (B&C)
The TV industry will mark 2016 by finally getting to try out Nielsen’s long-ballyhooed Total Audience Measurement tool. B&C got an early look at the system this month in a living... More
Rentrak, comScore Merger Passes Antitrust Hurdle (HMM)
Rentrak and comScore Nov. 24 announced their proposed merger has passed the mandated waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976. Passing the regulat... More
Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile (MediaPost)
With the new product, the companies say marketers can measure results to see their specific return on investment. They can also secure “share of voice” data from Rentrak, the T... More
Nielsen Girds for Total Audience Measurement in 2016 (Beet.TV)
One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Niel... More
TV and Online Video Measurement: The New World Yardstick (AdNews)
The challenges of the new world order have forced the industry to find ways to accurately capture increasingly scattered audiences and enable reporting across mutliple devices. The... More