While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: t... More
Tag Archives: adobe
ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M (TechCrunch)
Adobe Campaign Connects With Big Data (DMB)
Because we are entering a new marketing era where message personalization and contextualization can make your campaign a success or a failure, the more good, clean data you have at... More
Adobe Fuels Data Use Through Analysis Workspace (MediaPost)
Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled with data they can share across their o... More
Adobe and Livefyre Partner to Bring Curated Social Content to Brand Experiences (DMB)
Bringing the totality of branded and social curated content together is a unique opportunity and capability that the joint Adobe and Livefyre partnership brings to marketers. Accor... More