Keeping up with the proverbial Joneses can be exhausting among suburban neighbors. But when your neighbors are analytics powerhouses Adobe and Google, the work of keeping up falls ... More
Tag Archives: adobe
How Adobe and Google Are Shaping the Future of Digital Analytics (CMSWire)
Adobe’s 2016 Plans for Creative Cloud: Mobility, Workflows and Enterprise Integration (ZDNet)
Hot on the heels of Adobe's Q1 2016 earnings figures, which included record overall revenue of $1.38 billion and record Creative Cloud revenue of $733 million, EMEA journalists wer... More
Adobe, comScore Announce Partnership to Advance Digital TV and Ad Measurement (VOD Professional)
At Adobe Summit, Adobe and comScore announced a global strategic partnership to provide new insights into the media consumption behaviours of digital audiences. This new partnershi... More
Adobe’s Primetime Lets OTT Get A Little Personal (MediaPost)
At its growing annual show and tell Summit, now in progress in Las Vegas, Adobe announced its new Adobe Primetime will allow programmers and advertisers to take giant leaps improvi... More
ComScore, Adobe to Buddy Up on Digital TV Ratings (The Wrap)
ComScore and Adobe are joining forces to try to figure out what television viewers are watching when it’s not regular TV. A new partnership will combine the data and tools behind... More
Adobe, comScore Team Up
By Chris Tribbey Adobe used its Las Vegas Adobe Summit event to make several major announcements March 22, including a new partnership with online tracking firm comScore, one that... More
Weekend Vulnerability and Patch Report, March 20, 2016 (Citadel Information Group)
Important Security Updates AVG Free Edition: AVG has released version 2016.0.7497 of its 64 and 32 bit Free Edition. Updates are available on AVG’s website. Dropbox: Dropbox... More
Adobe Launches Experience Design CC Tool (TechCrunch)
Adobe today launched the first public preview of its new Experience Design CC tool, which was previously known as Project Comet. Experience Design CC is the company’s first tool ... More
Adobe Previews Mobile Content Tool
By Chris Tribbey Adobe has given its Adobe Experience Design CC tool an early release in the hopes of garnering feedback from long-time Adobe user experience (UX) designers, the c... More
Why Adobe Believes It Has A Promising Mobile Apps Strategy For The Future (Forbes)
How does the future of creative mobile apps look like? Mobile usage surpassed desktop in 2014, so it’s a big question to answer. To answer that question, I sat down to talk with ... More
M&E Journal: Content Gravity Pulling Media Workloads into the Cloud
By Bhavik Vyas, Global Ecosystem Leader: M&E, Amazon Web Services Media industry companies have traditionally used on-premises infrastructure due to two primary factors: perfo... More
It’s 2016, so Why is the World Still Falling for Office Macro Malware? (Ars Technica)
In the late 1990s, Microsoft Office macros were a favorite vehicle for surreptitiously installing malware on the computers of unsuspecting targets. Microsoft eventually disabled th... More
Announcing Automated On-Boarding for New Users of MediaSeal Security (Fortium)
New users of MediaSeal can now securely on-board themselves making it easier and quicker to get set up without the need for support. MediaSeal file encryption at-rest secures file... More
Adobe’s Shift To The Subscriber Model Is Paying Off (IBD)
A bird in the hand may be worth two in the bush, but turning to a subscription model means that you think a lot more than two birds are in the bush. Adobe Systems has been transiti... More
Sydney Opera House Picks Adobe for Digital Transformation Project (FinancialReview)
The digital transformation will give the Sydney Opera House a new website, new marketing software and the ability to analyse more big data insights. Sydney Opera House chief execut... More
Adobe: TV Everywhere May Finally Be Getting Somewhere
By Chris Tribbey In the past TV Everywhere has been assailed as difficult to access and poorly marketed to consumers. But according to Adobe’s fourth quarter 2015 “ Digital... More
Adobe Primetime Gains Dynamic Ad Insertion for DASH Video: MWC (StreamingMedia)
At the Mobile World Congress in Barcelona, Spain, Adobe announced that Primetime, its platform for multiscreen TV content and advertising, now offers dynamic ad insertion (DAI) in ... More
Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data (TechCrunch)
Adobe is giving customers access to more data with the launch of a new product, the Audience Marketplace. The company already offers the similarly named Audience Manager, where cus... More
ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M (TechCrunch)
While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: t... More
Adobe Campaign Connects With Big Data (DMB)
Because we are entering a new marketing era where message personalization and contextualization can make your campaign a success or a failure, the more good, clean data you have at... More