The 2018 Winter Olympics in PyeongChang, South Korea still have a few days to go before they end on Sunday, but NBC Olympics is already touting the metrics for its live-streaming v... More
Tag Archives: nbc
NBC Triples Live-Streaming Olympics Viewership from 2014 (MediaPost)
Streaming Video is NBC’s Fountain of Youth at the Winter Olympics (L.A. Times)
Broadcast and cable television are still the main destinations for Olympic audiences. The vast majority of the $900 million advertisers are spending to reach viewers watching the G... More
From Fewer Ads to Its First Livestream, NBC Shakes Up Its Winter Olympics Opening Ceremony (Adweek)
The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm. Viewers objected to what seemed to be an o... More
Avid Provides Content Creation, Media Management Workflows for NBC’s Production of 2018 Olympic Winter Games (MESA)
NBC Olympics has selected Avid to provide content creation and media management workflows for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, Sou... More
NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities (Adweek)
Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute. Lat... More
NBC’s Super Bowl Goal: A Glitch-Free Livestream (CNET)
The Super Bowl, one of TV's biggest events of the year, is happening again Sunday. But Rick Cordella won't really be watching. As the head of NBC Sports Digital, Cordella will lead... More
NBC Sports is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl, Winter Olympics (Adweek)
NBC expects to collect “close to $500 million” in Super Bowl-related advertising revenue on Feb. 4, says Dan Lovinger, evp ad sales, NBC Sports Group, which will be a single-da... More
Going for the Gold in the Age of Streaming (B&C)
In an age of media fragmentation, NBCUniversal is counting on the unique power of the Olympics to bring the world, and mass audiences, together again. “There’s nothing like the... More
To Win Olympics, NBCU Must Lure Big Crowds – and Small Streamers (Variety)
Whenever NBCUniversal broadcasts an Olympics, the massive media company is eager to make a big splash. To succeed, however, executives must increasingly sweat the small stuff. Y... More
NBC to Live-Stream 2018 Winter Olympics in VR to Pay-TV Subscribers (Variety)
NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics next month in South Korea — available live to viewers in the U.S. It will mark th... More
NBC Will Stream ‘Sunday Night Football’ to Mobile Phones Starting in 2018 (Deadline)
NBCUniversal has acquired rights from the NFL to stream Sunday Night Football through NBC’s “TV Everywhere” offering to mobile phones for the first time, beginning with the 2... More
NBC Sports Plans to Stream 1,800 Hours of Winter Olympics Coverage (Digiday)
NBC Sports plans to stream more than 1,800 hours of Winter Olympics coverage in February from Pyeongchang, South Korea — the most NBC Sports has ever done for the Winter Olympics... More
NBC to Air 450 Hours of Olympic Coverage on Cable (B&C)
NBCUniversal will be giving its cable networks a big helping of Olympics programming when it covers the Winter Games from PyeongChang, South Korea. NBCSN will have 368.5 hours o... More
NBC Sports to Launch Internationally-Targeted Notre Dame College Football OTT Package (MCN)
Notre Dame college football fans abroad will be able to catch all seven Fighting Irish home games during the 2017 season as part of a new NBC Sports Gold direct-to-consumer service... More
NBC is Launching Snapchat’s First Daily News Show Today (Refinery29)
If you're already addicted to watching the news on your phone, you have yet another reason to keep tuning in. Today, NBC is launching a twice-daily news show called Stay Tuned on S... More
NBC Chases the Cup Across Platforms (MCN)
When NBC dropped the puck on its coverage of the National Hockey League’s Stanley Cup Playoffs earlier this week, it did so with the hopes of boosting viewership by offering wall... More
NBC Reaches Deal With TV Affiliates for Opting in to Internet Video Distribution Agreements (Variety)
NBC announced an agreement with the board representing its independent TV station affiliates for opting in to NBCUniversal’s distribution deals for new over-the-top streaming ser... More
NBC to Broadcast Winter Olympics Live Across All Time Zones (Variety)
NBC will broadcast all of its 2018 Winter Olympics coverage live across all time zones, the network announced Tuesday. “Nothing brings America together for two weeks like the ... More
NBC to Include Digital Viewing in Ad Guarantees for Winter Olympics, Offer Packages Combining Super Bowl (AdAge)
NBC Universal was caught off guard during the 2016 Summer Olympics in Rio. After making bullish predictions regarding viewership of the games, the media giant found that it hadn't ... More
NBCUniversal, IOC Pact for Year-Round Linear Olympics Channel (Variety)
NBCUniversal has pacted with the International Olympic Committee to launch a year-round linear channel devoted to all things Olympics. Dubbed Olympic Channel: Home of Team USA, the... More