Nielsen has been a controversial character on this year’s upfront stages. At ratings-challenged MTV’s upfront last month, it was the villain, decried as “that old measuring s... More
Tag Archives: nielsen
Nielsen Explains How It’s Adapting to the Rise of Online Video (Wall Street Journal)
Waiting for Nielsen (Alan Wolk)
In February 2013, it was reported that Nielsen would soon introduce a system for measuring long-form video views on OTT TV devices. The industry, long in search of a universally ac... More
Nielsen: TV Ownership To Dip Among U.S. Households
“Second screen” devices appear to be the only screens in a small percentage of American households, judging from a new Nielsen report on the size of the U.S. television audienc... More
Nine out 10 U.S. Consumers Pay for TV Service: Nielsen
Even with the rise of Internet and mobile video — and television ownership down — the overall number of U.S. households paying for TV services has held steady over the past yea... More
Research: 3D TV Marketers Have Work Cut Out For Them in ’11
Marketers of 3D home entertainment face an uphill battle in 2011, with most consumers in the U.S. either nonplussed by the technology or maintaining a wait-and-see approach, accord... More